Fraud Intelligence Center

Introducting FIBR, the first Fraud Industry Benchmarking Resource

How does your digital risk strategy stack up against others in your industry? Compare payment fraud, fraudulent chargeback, and manual review rates against Sift benchmarks for crucial fraud insights.

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See current fraud trends
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Increasing Account Takeover (ATO) Attacks Across the Sift Network

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0%

increase in average ATO attack rate across Sift network in Q2 2024 vs. Q2 2023

Industries with Highest Rise in ATO

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0%

Marketplaces ATO increase

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0%

E-commerce ATO increase

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0%

Ticketing ATO increase

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Consumers Experience With ATO*

38% of victims had their stored payment information used to make unauthorized purchases on other websites.

38%

37% of consumers have seen offers online to participate in account fraud.

37%

33% of victims had their stored payment information used to make unauthorized purchases on the website where their account was compromised.

33%

24% of consumers have been a victim of account takeover in the past year.

24%

Top Websites and Apps Where Consumers Experienced ATO*

39% social media platforms

39%

38% subscriptions for digital streaming services

38%

35% bank or credit card account

35%

22% online shopping

22%

15% online gaming platforms

15%

Consumer Worry About the Use of AI to Commit ATO Attacks*

54% very concerned

54%

33% somewhat concerned

33%

9% a little concerned

35%

4% not concerned at all

4%

*On behalf of Sift, Researchscape International polled 1,096 adults (aged 18+) across the United States via online survey in July 2024.

Brittany Allen, Senior Trust and Safety Architect at Sift

"Account takeovers have become a major threat in 2024. With the surge of AI-generated deepfakes, widely accessible fraud tools, and bigger breaches with deeper consequences, businesses need to match fraud actors' energy. Advanced, AI-powered fraud detection is the path forward."

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Fraud's impact on customer loyalty

Percent of consumers who would abandon a brand due to fraud

76% would stop using or shipping on a site where they have been a victim of payment fraud

Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2024.

76% would stop using or shipping on a site whether they have been a victim of payment fraud

due to account takeover

84% due to fake or misleading content

41% due to Link dispute from an unauthorized purchase made with their payment information