Fraud Intelligence Center

Introducting FIBR, the First Fraud Industry Benchmarking Resource

How does your digital risk strategy stack up against others in your industry? Compare payment fraud, fraudulent chargeback, and manual review rates against Sift benchmarks for crucial fraud insights.

Explore FIBRSee current fraud trends
fraud-center-fibr-hero

Increasing Dispute Rate Across the Sift Network

Account Takeover Icon

0%

increase year-over-year in Q3 2024

Verticals with the Highest YoY Chargeback Rate Increases in Q1 2024

travel Icon

0%

Online Travel & Lodging

e-commerce Icon

0%

E-commerce

Ticketing Icon

0%

Digital Goods & Services

Read the full report

Leading Drivers of First-Party Fraud*

Order did not arrive on time for an event or holiday.

23%

Wanted the money back and knew the credit card company would cover the cost of the dispute.

21%

Didn′t realize they had received it or forgot that they had when they disputed the charge.

17%

Had a bad interaction with the merchant and felt it was justified.

15%

Most Disputed Items by First-Party Fraudsters*

Clothing, accessories, and cosmetics

24%

Groceries

20%

Subscriptions for digital apps and services

19%

*On behalf of Sift, Researchscape International polled 1,156 adults (aged 18+) across the United States via online survey in October 2024.

Alexander Hall, Trust and Safety Architect at Sift

"Fraud-related chargebacks continue to rise overall, despite a slight reprieve in 2023, driving organizations across industry lines to dive deeper into a holistic fraud prevention strategy."

Image of Alex

Fraud's impact on customer loyalty

Percent of consumers who would abandon a brand due to fraud

76% would stop using or shipping on a site where they have been a victim of payment fraud

Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2024.

76% would stop using or shipping on a site whether they have been a victim of payment fraud

due to account takeover

84% due to fake or misleading content

28% of consumers would permanently stop shopping with the brand or business and seek another provider.