Airtight Protection for Account Creation

Expand fearlessly with bulletproof, AI-fueled account creation that delivers enterprise-grade risk decisioning, at scale.

“Sift helps us to identify more trusted customers and reduce the number of transactions that have to be authenticated.”

—Wayan Tresna Perdana, Sr. Product Manager | User Platform at Traveloka

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Annual signals connecting an untouchable global network

40+

Patents built on proprietary, user-centric science

100s

Of expert fraud fighters in your corner

Fraudulent Account Creation Threatens Secure Growth

Businesses that turn a blind eye to account creation are a target for fraud. Mass tested stolen or synthesized credentials open the door to a panorama of growth-killing fraud, including credit applications, promo abuse, and identity farming. To grow securely, businesses must balance a seamless account creation experience with sophisticated fraud controls that keep out bad actors.

$6.7B

In new account fraud losses*

*Source: Javelin

109%

Increase in new account fraud losses in recent years*

*Source: Javelin

Secure Every Stage of the User Journey

Safeguard downstream conversions. Instantly identify risk at account creation with confidence using real time AI-powered detection.

Build and sustain customer trust. Discern converting customers from risky account sign-ups with automatic, built-in step up challenges that deploy in response to suspicious activity.

Manage fraud at scale. Automate risk decisions, deep-dive into complex cases, and accelerate manual review with a comprehensive view into the entire user journey in one console.

Building an internal risk engine? The Sift Score API adds critical external context to internally-built risk models. Detect global & industry threats with real-time risk scores powered by 1T annual consortium events. Build the way you want, without sacrificing access to the powerful tools in the Sift Console. Learn more.

Accelerate Growth with Trusted Customers that Convert

70%

Of manual review cases automated.

0.1%

Account takeover rate

Safeguard Downstream Conversions

Instantly identify and block risk at account creation with confidence using real-time AI-powered detection.

What initially drew me to Sift was the number of other partners it integrated with, and the ability to leverage the network effect of Sift across the partner ecosystem.”

Yan Pritzker

Co-founder & CTO of Swan Bitcoin

Build and Sustain Customer Trust

Accurately identify converting customers from risky account sign-ups with automatic, built-in step up challenges that deploy in response to suspicious activity.

Scale Fraud Operations

Automate risk decisions with Sift Workflows, deep-dive into complex cases, and accelerate manual review with a comprehensive view into account activity and data using the intuitive, customizable Sift Console.

70%

Accelerate efficiency

Accelerate operational efficiency with 70% automation of manual review cases.

0.1%

Sustain customer trust

Unlock conversion for trusted users and block risky ones with Sift’s 0.1% ATO rate.

Accelerate Time-to-Trust

Fraud moves fast. Trust should move faster. Grow securely with cross-dimensional identity intelligence.

DISCOVER IDENTITY TRUST XD

Accelerating Secure Growth with AI-fueled Data and Decisioning

View All Customer Stories

One of the best things about Sift is its ease of use. We can customize workflows as our business needs evolve and integrate with other tools on a single platform.

Lukas Marcinkevicius

Payments and Risk Lead at Smartproxy

read customer story

96%

Fewer customer support emails

99%

Reduction in account review time

What initially drew me to Sift was the number of other partners it integrated with, and the ability to leverage the network effect of Sift across the partner ecosystem.”

Yan Pritzker

Co-founder & CTO Swan Bitcoin

read customer story

90%

Reduction in loss rate

80%

Less time spent on manual review

Sift helps us detect more ATO than our rules-based system could, and the console makes it easy for our team to investigate suspicious cases and take action quickly.”

Wayan Tresna Perdana

Sr. Product Manager - User Platform Traveloka

read customer story

96%

Less traffic to 3D Secure

2x

More orders accepted

Been There, Fought That

Evolving risk is an opportunity to redefine reward. Fraud pain points become business potential—fueling revenue through every user engagement and transaction—with Sift’s complete platform of digital risk solutions.