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E-Commerce Fraud Prevention

Trust is Revenue

Trust between an e-commerce business and its customers translates directly into revenue and growth. Sift’s AI-powered fraud decisioning platform drastically reduces risk across every point in the user journey, building customer loyalty through deep, identity-level insights and ideal digital experiences.

See Sift in Action Dive into E-Commerce Fraud Rates

Challenge

E-Commerce Leaders Grow Fearlessly with Sift

Digital-First Business Dominates

Leading businesses create trusted, scalable digital-first buying experiences for every customer. With the use of alternative payments and e-wallets on the rise and defining entire online shopping ecosystems, digital-first buyer journeys are how traditional brick-and-mortar companies accelerate growth—and how e-commerce companies differentiate from the competition.

95%

Of purchases will be done online by 2040

Source: Fundera

73%

Of consumers use multiple channels to shop

Source: Fundera

Transform Trust into LTV

Eliminate Unnecessary Friction for Known Users

Give trusted customers an ideal journey every time they engage with streamlined experiences like one-click checkout. Deep, accurate insights automatically deliver the right levels of friction at every point in the path, from account creation to checkout.

Protect Every Transaction with Trillions of Insights

Sift’s Global Data Network of 1T annual events protects $325B annually across 700+ leading brands. Our AI-powered platform eliminates emerging threats before they impact revenue, and builds trusted, seamless experiences for customers that improve loyalty and lifetime value.

Adapt Seamlessly Through Spikes and Seasonality

E-commerce providers grow when trust scales alongside demand. Ensure your fraud team can deftly handle periods of high-interaction traffic surges with on-demand scale, meeting known users with acceptance and adjusting to risk in real time.

Secure Digital Experiences, Delivered at E-Commerce Scale

.047%

Average chargeback rate

1.6%

Average manual review rate

1.76%

Average fraud block rate

Track Trends in Trust & Turn Risk into Revenue

Every decision a business makes has an impact on growth. Sift’s deep, user-level insights from our Global Data Network, powered by FIBR—the Fraud Industry Benchmarking Resource—deliver intelligent intel and AI-powered protection against digital risk at every point of the customer journey.

Fine-tune fraud operations with more precision and accuracy, cut costs and manual review, and simplify fraud prevention with robust innovations like RiskWatch and Workflow Simulation.

When we started using Sift, Harry’s chargeback rate decreased by about 85%, which is great because it helps us continue to be a company that people can trust shopping with.”

Kaity Reagle

Trust and Safety Senior Associate at Harry’s

RiskWatch

RiskWatch allows fraud teams to set target block rates that adapt automatically in response to real-time changes in user behavior, fraud attacks, or other dramatic shifts, while capturing additional risky events as they occur. As fluctuations subside, block rates return to pre-incident thresholds.

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Sift has enabled us to simulate automation changes in a safe environment with drill-down insights into exactly what changes drive maximum performance, empowering our team to unlock new levels of efficiency. A prime example has been our ability to reduce the number of manual reviews, freeing our team to focus on driving additional growth.

Kevin Clark

Fraud Manager at Pinterest

Workflow Simulation

Finding the most effective way to optimize growth through automation is easier than ever with on-demand insight into exactly how changes will impact your fraud performance. Workflow Simulation allows you to clearly see which changes will drive the best results—long before implementing them.

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Since partnering with Sift in 2017, we have seen improved customer satisfaction and risk management, allowing us to concentrate on strategic initiatives to grow our business. Thanks to Sift, our team was able to save hours of work a week, allowing us to focus on core business matters. We’re highly impressed with the expertise of Sift. Through our partnership with them thousands of disputes were proactively stopped in the pre-dispute stage.

Professional Education Institute

Tap into Trend Insights and First-of-its-Kind Fraud

Discover how your digital risk strategy stacks up against industry peers. Compare your own payment fraud and account takeover (ATO) data against Sift’s benchmarks with FIBR, the first interactive resource of its kind to reveal crucial fraud insights to businesses across markets.

By accessing FIBR, we can gain insights for our industry and across the whole Sift network, maintain best practices for fraud prevention, and ensure we reduce friction for our customers.

TJ Stein

Head of Customer Experience

61%

Reduction in manual reviews

Sift’s AI-powered, intelligent automation drastically reduces the need for manual reviews.

55%

Lower block rates

Fuel higher conversion rates with seamless experiences for trusted consumers.

70%

Lower dispute rates

Prevent revenue leakage by stopping malicious chargeback activity at the source.

Accelerate Omnichannel Offerings

Successful omnichannel experiences hinge on maximizing convenience at every step of the consumer journey. Create dynamic experiences with user-level, AI-powered insights and guided case resolutions that cut risk and open the door to growth.