The Fraud Platform
Teams Trust
to Transform Risk into Revenue
Sift’s fraud prevention platform helps teams reduce fraud, protect revenue, and scale operations with automated fraud decisioning and transparent control over every decision.
99.4%
acceptance rate
80%
reduction in chargebacks
70%
fewer manual reviews
Trusted by 700+ global brands
The Hidden Cost of Fraud
Fraud impacts the full customer journey, from sign-up and login to transactions, disputes, and post-purchase abuse. What follows is unchecked financial loss, customer frustration, and operational strain.
Many businesses quietly lose up to 3% of e-commerce sales to fraud, while fragmented tools and opaque, outsourced decisioning create blind spots, erode visibility, and slow response times.
The result is lower approval rates, rising manual review pressure, and teams stuck reacting instead of focusing on growth.
The Solution
Sift gives you complete control without the complexity
Five ways Sift transforms how your team fights fraud
Clearbox Control over Risk & Revenue
See and Shape Every Fraud Decision
Gain visibility into the signals, models, and workflows behind every decision so teams can tune automation with confidence instead of relying on a black box.
- Visibility into the data behind each decision
- Real-time control over thresholds, workflows, and friction
- Fewer false positives without sacrificing protection
Hands-On Expertise When You Need It
Partner with Experts, Not Just a Platform
Combine powerful technology with fraud expertise to move faster, stay ahead of emerging threats, and strengthen programs over time.
- Guidance from trust and safety specialists
- Faster operational maturity for lean teams
- Support that helps teams scale without overbuilding internally
Confidence During High Risk Moments
Stay Stable When Traffic, Attacks, and Pressure Spike
Make real-time decisions across the consumer journey while maintaining performance during peak demand and rapidly changing attack patterns.
- Real-time scoring in less than 150 milliseconds
- Continuous risk scoring across account and transaction events
- Confidence at every volume, even as behavior shifts
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Intelligence Beyond Your Own Data
Tap into a Global Fraud-Fighting Network
Benefit from a global data network processing more than 1 trillion events annually. New to you users are often not new to Sift, which means your team starts with more context before making a decision.
- More than 1T annual events processed
- Identity-level context built from broad digital behavior
- Better decisions across markets, industries, and attack types
Efficiency That Improves Accuracy
Automate Routine Decisions and Empower Analysts Where Judgement Matters
Reduce manual review by automating low-risk decisions and giving analysts the context, visibility, and control they need to investigate high-priority cases faster. Built for analyst-driven teams that need speed without sacrificing accuracy.
- Reduce manual review volume
- Apply friction only where risk justifies it
- Give analysts the context to investigate and act faster
Platform Coverage
Cover every stage of the customer journey with fraud prevention that spans fraud types and industries. Sift is analyst-built to address known risk and adapt as industries change and new use cases emerge.
E-commerce
Protect digital commerce from payment fraud and account abuse.
Maximize checkout conversion
Commerce Marketplaces
Manage fraud and abuse across buyers, sellers, and transactions.
Build marketplace trust
B2B Software
Protect subscriptions, customer accounts, and trusted business users.
Grow recurring revenue
B2C Software
Secure user growth across signup, login, and subscriptions.
Scale customer acquisition
iGaming
Reduce fraud, gnoming, and cash-out abuse in real time.
Protect player trust
Travel & Ticketing
Protect high-value bookings without slowing trusted travelers.
Accelerate revenue growth
Food & Delivery
Stop fraud and promo abuse across fast-moving transactions.
Protect order margins
Fintech
Strengthen onboarding, account access, and money movement.
Strengthen customer trust
How It Works
A connected decisioning platform that helps teams ingest and enrich data, evaluate risk, automate the right response, and keep improving performance over time.
Ingest & Enrich Data
Collect customer and event data, add global intelligence, and build richer digital profiles across the user journey.
Evaluate Risk
Assess risk using custom, industry, and global models so teams can make more accurate decisions with greater confidence.
Decide & Act
Automate the right response with dynamic friction and decisioning across the entire user journey.
Optimize & Learn
Use reporting, case management, and workflow analysis to reduce manual reviews, improve speed, and refine performance over time.
Supported by Sift Professional Services
Sift Professional Services supports both implementation and ongoing optimization, from project management and integration guidance to managed services for workflow auditing, model tuning, labeling, and strategic reviews.
Complete Protection from Sign-Up to Checkout
Detect and prevent fraud across key moments in the user journey, from account creation and login to payment and post-transaction review, while reducing friction for trusted users.
Account Defense
Stop account takeovers, fake accounts, and identity fraud before they hurt revenue or erode customer trust.
Payment Protection
Make real-time fraud decisions that block bad actors and approve more legitimate transactions at scale.
42% of account takeover (ATO) victims also experience downstream payment fraud.
For Sift customers using Payment Protection with Account Defense, deploying both solutions can simplify operations, improve fraud prevention, increase accuracy up to 1.6%, and help accept up to 10% more orders.
Proven Results
Real impact for leading digital brands
Case Study
Patreon
Accelerating global growth while keeping creators safe with Sift
99%
new user acceptance rate
Case Study
Paula's Choice
Reducing losses and safeguarding brand perception with Sift
6x ROI
while boosting brand reputation
Case Study
Smartproxy
Creating a better user experience and reducing customer friction with Sift
96%
fewer customer escalations
Frequently Asked Questions
What does the Sift platform help businesses do?
Sift helps businesses reduce fraud, protect revenue, and scale operations with automated fraud decisioning and transparent control over every decision. It’s designed to turn fraud prevention into a competitive advantage by helping teams make faster, more confident decisions across the customer journey.
How much internal effort does implementation require?
Implementation timelines vary based on integration scope, data readiness, and workflow complexity, but Sift uses a structured process that includes kickoff, technical integration, data review, workflow design, and implementation tracking to help teams move efficiently. The broader message in the platform wireframe is to give buyers implementation confidence by showing that adoption is practical, structured, and supported by services when needed.
How is the Sift platform different from point solutions?
Rather than addressing a single fraud problem in isolation, Sift is built to support fraud prevention across the digital customer journey. The platform combines global data, decisioning tools, workflow control, and analyst support in one system so teams can move faster without stitching together disconnected tools.
How does Sift integrate with existing systems?
Sift is designed to work with existing systems through APIs and configurable decisioning tools, and it can incorporate customer data into the platform without forcing teams to give up control of their workflows. Customers can also consume capabilities within the Sift Console, through partner integrations, or by adding Sift intelligence to custom-built risk engines via API.
How does Sift support security and compliance needs?
Sift helps businesses strengthen fraud prevention and risk controls while fitting into existing workflows and compliance programs. It is designed to support needs such as stronger account protection, transaction risk analysis, and more accurate decisioning with less manual review, helping teams manage regulatory and operational pressure without adding unnecessary customer friction.
See how Sift fits into your fraud stack
Get a personalized demo of the Sift Platform tailored to your specific business needs.
Payment Fraud
Payment fraud includes deceptive or unauthorized activity aimed at manipulating digital transactions to unlawfully obtain funds or goods. Common examples include stolen card fraud, card testing, buy online, pick up in store (BOPIS) fraud, and other attacks that lead to chargebacks and lost inventory.
Key Capabilities
AI/ML-driven, real-time fraud detection for digital transactions
User-level risk context to improve payment decisions
Flexible investigation and manual review support through the Sift Console
Decisioning that helps approve more trusted transactions while blocking fraud
External risk signals for teams augmenting internal risk models via the Sift Score API
Business Impact
Effective payment fraud prevention helps lower chargebacks, reduce manual review, and improve approval rates for legitimate transactions.
Account Takeover (ATO)
Account takeover occurs when fraudsters gain unauthorized access to legitimate user accounts, often through stolen credentials or other login attacks. Once an account is compromised, it can be used to phish information, make purchases with stored payment methods, transfer stored value off platform, or launch additional attacks.
Key Capabilities
AI/ML-driven detection for account takeover attacks at login
Built-in multi-factor authentication tools and step-up friction
Identity-centric insights into risky account activity
Real-time risk alerts and notifications for suspicious sessions
Automated decisioning, case investigation, and manual review acceleration
Business Impact
Early detection helps prevent compromised accounts from being used for fraudulent transactions, additional attacks, and theft of valuable information, while keeping friction lower for trusted users.
Fake Accounts
Fraudsters create fake, synthetic, or bot-driven accounts to gain access to a platform, abuse free tiers or policies, or operate multiple accounts as if they were different people. They may also use fake accounts as a starting point for downstream fraud, including payment abuse.
Key Capabilities
Real-time risk detection at account creation
Detection of bot-driven and coordinated fake account attacks
Step-up challenges in response to suspicious signup activity
Identity and network insights to surface linked or multi-account activity
Automated risk decisions, workflows, and console-based investigation tools
Business Impact
Stopping fraudulent accounts at signup helps protect promotions, reduce downstream fraud exposure, and improve operational efficiency by automating risk decisions and reducing review burden.
E-commerce
Digital commerce teams need protection across checkout, signup, and account access. Sift helps detect stolen payment fraud, card testing, fake account creation, multi-account promo abuse, and account takeover tied to loyalty points or stored value.
Key Capabilities
Stolen payment fraud and card testing
Fake account creation, including bot signups and synthetic accounts
Promo abuse driven by multiple account creation
Account takeover targeting loyalty points, gift cards, or other stored value
BOPIS and click-and-collect fraud
The Sift Advantage
Sift helps e-commerce teams evaluate risk across signup, login, checkout, and post-purchase activity using real-time signals, linked-account intelligence, and automated decisioning.
Notable Customers: Poshmark, Vestiaire, Paula’s Choice
Commerce Marketplaces
Marketplaces need visibility into transactions, related accounts, and coordinated abuse patterns. Sift helps detect stolen payment fraud, multi-accounting, account takeover, fake listings, and cash-out activity tied to compromised accounts.
Key Capabilities
Stolen payment fraud on marketplace transactions
Multi-accounting and coordinated account rings
Account takeover leading to withdrawal or cash-out
Fake or scam listings created through compromised accounts
Alternative payment method fraud, with ACH needing qualification
The Sift Advantage
Sift helps marketplaces link related accounts and activity, automate risk decisions, and investigate complex cases from one place.
Notable Customers: Poshmark, Kickstarter, Carousell
B2B Software
B2B software companies need to secure recurring revenue and high-value accounts without adding unnecessary friction. Sift helps detect subscription fraud, fake account creation, account takeover, and compromised accounts used for phishing or spam.
Key Capabilities
Subscription and recurring payment fraud
Fake account creation, disposable email signups, and trial farming
Account takeover on customer accounts, wallets, or stored payment methods
Compromised trusted accounts used to send phishing or spam
Manual review pressure and friction for legitimate users
The Sift Advantage
Sift gives B2B software teams risk visibility across account creation, login, and transaction events so they can automate decisions, surface suspicious activity, and protect trusted accounts with less manual effort.
Notable Customers: Twilio, Vercel, Korsit
B2C Software
B2C software teams need to stop abuse without disrupting trusted users. Sift helps detect fake account creation, trial abuse, subscription payment fraud, multi-accounting, and account takeover across the customer journey.
Key Capabilities
Subscription payment fraud and recurring billing abuse
Fake account creation, bot signups, and trial farming
Multi-accounting tied to free trial or offer abuse
Account takeover on legitimate user accounts, wallets, or stored payment methods
Compromised accounts used for phishing or spam
The Sift Advantage
Sift helps B2C software teams evaluate risk across account creation, login, and transaction events using identity-centric signals and automated decisioning that support growth without unnecessary friction.
Notable Customers: Shutterstock, Zola, Skillshare
iGaming
iGaming operators face constant pressure from deposit fraud, multi-accounting, bonus abuse, and account takeover. Sift helps detect linked accounts, suspicious betting activity, and fraudulent withdrawals while supporting low-friction player experiences.
Key Capabilities
Deposit payment fraud, especially card-based deposits
Multi-accounting, gnoming, and duplicate betting accounts
Account takeover leading to withdrawals or cash-out
Promo or bonus abuse tied to fake or multiple accounts
Alternative deposit method fraud, with ACH needing qualification
The Sift Advantage
Sift helps operators surface linked accounts, detect suspicious signup and login activity, and automate risk decisions around deposits, gameplay, and cash-out activity.
Notable Customers: Underdog, Sweepium, Betterpool
Travel & Ticketing
Travel and ticketing platforms need to stop fraud across fast-moving, high-value transactions. Sift helps detect payment fraud, account takeover, and abuse tied to urgent booking and purchase behavior.
Key Capabilities
Payment fraud on high-value transactions
Account takeover on customer accounts
Fraud exploiting fast purchase timelines
Chargebacks and post-purchase losses
Pressure to minimize friction for legitimate customers
The Sift Advantage
Sift helps travel and ticketing teams evaluate risk in real time across login and transaction events so they can reduce fraud exposure while keeping trusted customers moving.
Notable Customers: Turo, Hertz, Alaska Airlines
Food & Delivery
Food and delivery platforms need to keep checkout fast while reducing fraud exposure. Sift helps detect fake account creation, promo abuse, payment fraud, and account takeover across high-volume ordering environments.
Key Capabilities
Fake account creation and promo abuse
Account takeover on customer accounts
Payment fraud across frequent, low-friction transactions
High attack rates in fast-fulfillment environments
Need to keep checkout and ordering fast for legitimate users
The Sift Advantage
Sift helps food and delivery teams make fast, context-based decisions using real-time risk signals and linked-account intelligence to reduce abuse while preserving low-friction user experiences.
Notable Customers: ChowNow, Texas Roadhouse, Benihana
Fintech
Fintech teams need a unified way to assess risk across onboarding, login, and transaction flows. Sift helps detect fake accounts, account takeover, payment fraud, and unauthorized transfers across key user events.
Key Capabilities
Fake and synthetic account creation during onboarding
Account takeover on funded or high-value accounts
Payment fraud across digital transactions
Unauthorized deposits, transfers, and withdrawals
Balancing fraud controls with a low-friction customer experience
The Sift Advantage
Sift provides a unified layer of risk decisioning across account creation, login, and transaction events, helping fintech teams detect suspicious activity in real time and automate responses with greater visibility and control.
Notable Customers: Remitly, Capital One Services, Doxo