Why Sift

Massive data. Unmatched accuracy. Ever‑evolving expertise.

Sift customers gain a competitive edge through our commitment to breakthrough technology, global community, and long-term partnerships.

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Technology

The Sift Digital Trust & Safety Platform

  • Sift solutions

    Address every painpoint across trust and safety operations, and proactively stop account takeover, payment fraud, content abuse, and chargebacks from stunting growth and costing revenue. Build efficiency into every layer of your fraud stack from a single, comprehensive platform.

    payment protection
    account defense
    dispute management
    content integrity
    passwordless authentication
  • Decision management

    Take immediate action on signals flagged by Sift’s decision engine to inform smarter, more strategic business decisions. Prioritize complex cases to lower manual review and streamline operations. Easily generate reports and dashboards that provide a complete view of business health.

    console
    insights
  • Decision engine

    Sift’s industry-leading, patented decision engine harnesses global and tailored machine learning models, so you can automatically and proactively block fraud in real time. Connect multiple data sources and customize intelligent models to serve your unique needs using just a few clicks—no code required.

    score
    workflows
    decisions
    dev tools
    Sift connect
  • Global data network

    Sift’s global data network processes one trillion events per year representing over 34K sites and apps across every industry, every region, and every fraud vector. These shared insights are surfaced and analyzed in real time to improve fraud detection accuracy by 40%.

    events per year
    gross merchandise value processed per year
    in annual value for customers

Community

Insights from fraud fighters across the world

Benefit from the shared knowledge of over 34,000 sites and apps using Sift.

Diverse data

Our customers fight fraud in multiple industries across the globe, contributing to our comprehensive and ever-expanding library of over 16,000 unique fraud signals to help you identify suspicious behavior and stop attacks before they happen.

Strength in numbers

By collecting and analyzing 5M global fraud decisions per month, our network surfaces key learnings to every Sift customer at every stage of every user interaction.

Learn from industry experts

Attend meetups like our Fraud Fighters Forums to hear experienced professionals share what they’re facing on the front lines of modern fraud – and how to get ahead of it.

Partnership

Our customers come first

We partner with our customers every step of the way to build trusted, long-term relationships and ensure their unique needs are always met.

Tailored integrations

Get a custom solution for your business regardless of size or industry. Our technical team will make sure you get the most out of Sift.

Ever-evolving expertise

Our Trust & Safety Architects have decades of industry experience building and scaling global fraud and abuse teams. They’ll work with you to build a fraud-prevention model that’s ideal for your business.

Better together

We connect complementary partners and industry leaders to deliver the most robust end-to-end solutions for our customers.

Explore Sift customer stories