Find out what your business needs to improve fraud operations and cut spend with Sift's Digital Trust & Safety Assessment.
This short series of questions will take about 10 minutes to complete. Your answers will help us understand the current state of your fraud operations, and make key recommendations to help you strengthen and scale trust and safety.
We'll cover the basics, like where the risk team sits in your business and how many tools you use to fight fraud. We'll also dig a little deeper into how these efforts are measured, who’s responsible for outcomes, and what core capabilities your current tech stack includes.
With insights into the unique challenges you're facing, we'll be able to see how Digital Trust & Safety can accelerate revenue growth by bringing transparency, control, and scalability to your company’s fraud operations.
After you've completed these questions, you'll be asked to submit your contact information so we can reach out with relevant information, resources, and next steps.
In what industry do you operate?
- Retail
- Events/Ticketing
- Financial Services/Tech
- Gaming
- Marketplace
- Transportation
- Travel
- On-Demand
- Food & Beverage
- Content/Social Media
What types of fraud does your business face?
Check all that apply
- Payment fraud
- Account takeovers (ATO)
- Spam and scams
- Promo abuse
- Chargeback fraud
- First-party fraud, misuse, and disputes
Do you have a dedicated trust and safety team?
- Yes.
- No, we do not have a dedicated fraud prevention team.
- No, but we do have some risk mitigation efforts/tools in place.
Who does your fraud prevention team report to?
- Dedicated fraud team
- Customer service
- Sales/marketing
- IT/business operations
- Finance
- Payment operations
- Product
- Policy and compliance
When does your fraud team provide live coverage and manual review?
- 24/7
- Normal business hours(e.g. Mon–Fri 9 a.m.–6 p.m.)
- Calendar week coverage(e.g. 7 days a week)
How many tools do you currently use to fight fraud (e.g., bot detection, device fingerprinting)?
- None
- 1–2
- 2–4
- 4–6
- More than 6
Which of the following fraud prevention tools do you use?
Check all that apply
- None/unsure
- Rules engine
- Machine learning
- Insurance
- Device fingerprinting
- Email or SMS verification
- 3-D Secure
- Negative or positive lists
- CAPTCHAs
- Multi-factor or two-factor authentication(MFA or 2FA))
How is automation applied to your current fraud prevention efforts?
- No automation(All decisions and processes are manual)
- Minimal automation(Few decisions and processes are automated)
- Some automation(Many decisions and processes are automated)
- Fully automated(Most or all decisions and processes are automated)
How effective are your current fraud prevention efforts at reducing attacks and losses?
- Not at all effective
- Somewhat effective; needs improved speed and accuracy
- Highly effective; could benefit from more automation and scalability
How frequently do you explore updating or augmenting your existing solution?
- Regularly
- Quarterly
- Annually
- Every other year
- After a major fraud event
- When contracts are expiring
- Other
What fraud signals do you currently evaluate to detect abuse?
Check all that apply
- None/unsure
- Social media verification
- Customer calls
- Public record verification
- Free maps lookup
- Free phone number search
- Free address lookup
- Credit history
- Device intelligence
- BIN lookup
- Manual verification provided by card brands
- Other
Who currently supports fraud prevention efforts at your company?
- A third-party vendor
- In-house team and third-partyvendor(s)
- A payment services provider (PSP)
- Other
What are you using for your fraud decision engine?
- A third-party provider
- An internal decision engine developed by my company
- I don’t know/something else
Is your fraud team measured against formal KPIs?
- Yes
- No
Which of the following KPIs are measured to determine your trust and safety team’s overall success?
Check all that apply
- Chargeback rate
- Order acceptance rate
- False-positive rate
- First-party fraud rate
- Refund rate
- Time spent on manual review
- Account takeover rate