Policy Abuse, the Not-So-Friendly Fraud

Protect your business from the global, growing contingent of digital users committing policy abuse through actions like return fraud and promo misuse.

Demo

$101B

Fraudulent returns in 2023

$25B

Fraudulent returns in 2023 holiday season

70%

Customers reluctant to shop with retailers using complex return policies

Every Policy Comes with Protection Pitfalls

Policy abuse manifests in exploited return policies, misused promotional codes, multiple account creation to repeatedly benefit from new user discounts, and loyalty program manipulation.

$6.7B

Financial impacts

Policy abuse directly impacts a company's revenue and increases operational costs. Dealing with policy abuse can drain resources, diverting attention from genuine customer service issues and innovation.

109%

Misleading metrics

Key business metrics like lifetime value, customer acquisition cost, and total users can all be thrown off when existing customers spin up multiple new accounts to take advantage of a single promotion.

Protect Policy Compliance (Without Losing Customers)

Root out rule-breakers. Any promotion or bonus should have clear rules on who qualifies for the incentive and who does not. These policies should be documented for both internal and external consumption.

Automate enforcement. A powerful rules engine is key to identify abusers and dissuade them from their shady dealings. Updating rules to match business needs should be simple and code-free.

Investigate broad-spectrum patterns. Sift’s deep intuitive console provides a fast, accurate, and insightful way to dig deeper into individual abusers and surface connections to other users and accounts.

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