Sift Logo Usage

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Sift’s Color Palette & Usage

Primary - Tried & True

Sift Blue

HEX
#2E69FF
RGB
46 105 255
CMYK
82 59 0 0

Black

HEX
#000000
RGB
0 0 0
CMYK
0 0 0 100

White

HEX
#FFFFFF
RGB
255 255 255
CMYK
0 0 0 0

Sift Navy

HEX
#00124D
RGB
0 18 77
CMYK
100 77 0 70

Secondary - Sprinkles of New Colors

Uplift Pink

HEX
#FF3B84
RGB
255 59 132
CMYK
0 77 87 0

Value Gold

HEX
#FFCA36
RGB
255 202 54
CMYK
0 21 79 0

Excellence Mint

HEX
#79F7C6
RGB
121 247 198
CMYK
51 0 20 3

Light Blue

HEX
#EAF0FF
RGB
234 240 255
CMYK
8 6 0 0

Light Gray

HEX
#F5F3F5
RGB
245 243 245
CMYK
0 1 0 4

Our Typography

sift primary font

Inter

The go-to typeface for all things Sift

Subtitle

24 / Regular / 0% / 150%

Body Large

18 / Regular / 0% / 150%

Body Medium

16 / Regular / 0% / 150%

Body Default

14 / Regular / 0% / 150%
Body Default
16 / Bold / 4% / 150%
Caption Large
16 / Bold / 4% / 120%

Built with a single, intuitive console, Sift’s end-to-end solution eliminates the need for disconnected tools, single-purpose software, and incomplete insights that drain operational resources.

The Sift Platform does what other fraud tools cant, Our patented technology delivers connected data, adaptability, and intelligent automation to every aspect of risk operations.

Select Headline font

Titillium Web

Additional character for headlines and callouts

Heading 1

88 / Bold / 0% / 110%

Heading 2

64 / Bold / 0% / 115%

Heading 3

40 / Bold / 0% / 120%

Heading 4

24 / Semibold / 0% / 120%

The Sift Platform

Display font

Permanent Marker

Brings a stark contrast and a “can-do” attitude to our key messages

Heading 1

88 / Bold / 0% / 110%

Heading 2

64 / Bold / 0% / 115%

Heading 3

40 / Bold / 0% / 120%

Sift can help you grow safely

Iconography

Values Graphics

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Courage Over Comfort

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Ever Better

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Get Sift Done

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Start With the Customer

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Win as One Team

General

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Trademarks

Sift Science Inc. (“Sift”) uses the terms and/or logos (“Sift Trademarks”) below as active trademarks in branding its products and services. The Sift brand is an important symbol of our mission to help everyone trust the Internet. We have registered or applied for registration of these trademarks in the United States and other countries around the world. Any use of Sift Trademarks requires prior written authorization of Sift. Sift has the sole right to prevent, revoke consent, or terminate the use of its trademarks by any licensee or other permitted user. All Sift Trademarks are, and shall remain, the exclusive property of Sift, and authorized use by third parties will accrue to the benefit of Sift. Sift monitors the use of its trademarks and reserves the right to request that third parties modify or terminate any use that violates these guidelines, creates a likelihood of confusion, or dilutes Sift Trademarks.

Word Mark

Sift logo

Sift Logo

Glyph

FIBR Logo