Sift Brand Guidelines
Explore what makes us Sift, the first step on your journey of becoming a Sift Brand Ambassador.
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Sift Logo Usage
Logo Clear Space
Sift’s Color Palette & Usage
Primary - Tried & True
Sift Blue
HEX #2E69FF
RGB 46 105 255
CMYK 82 59 0 0
Black
HEX #000000
RGB 0 0 0
CMYK 0 0 0 100
White
HEX #FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
Sift Navy
HEX #00124D
RGB 0 18 77
CMYK 100 77 0 70
Secondary - Sprinkles of New Colors
Uplift Pink
HEX #FF3B84
RGB 46 105 255
CMYK 82 59 0 0
Value Gold
HEX #FFCA36
RGB 255 202 54
CMYK 0 21 79 0
Excellence Mint
HEX #79F7C6
RGB 121 247 198
CMYK 51 0 20 3
Light Blue
HEX #EAF0FF
RGB 234 240 255
CMYK 8 6 0 0
Light Gray
HEX #F5F3F5
RGB 245 243 245
CMYK 0 1 0 4
Our Typography
sift primary font
Inter
The go-to typeface for all things Sift
Subtitle
24 / Regular / 0% / 150%
Body Large
18 / Regular / 0% / 150%
Body Medium
16 / Regular / 0% / 150%
Body Default
14 / Regular / 0% / 150%
Body Default
16 / Bold / 4% / 150%
Caption Large
16 / Bold / 4% / 120%
Built with a single, intuitive console, Sift’s end-to-end solution eliminates the need for disconnected tools, single-purpose software, and incomplete insights that drain operational resources.
The Sift Platform does what other fraud tools cant, Our patented technology delivers connected data, adaptability, and intelligent automation to every aspect of risk operations.
Select Headline font
Titillium Web
Additional character for headlines and callouts
Heading 1
72 / Bold / 0% / 110%
Heading 2
62 / Bold / 0% / 115%
Heading 3
40 / Bold / 0% / 120%
Heading 4
24 / Semibold / 0% / 120%
The Sift Platform
Display font
Permanent Marker
Brings a stark contrast and a “can-do” attitude to our key messages
Heading 1
72 / Bold / 0% / 110%
Heading 2
62 / Bold / 0% / 115%
Heading 3
40 / Bold / 0% / 120%
Sift can help you grow safely
Iconography
Values Graphics
Courage Over Comfort
Ever Better
Get Sift Done
Start With the Customer
Win as One Team
General
Trademarks
Sift Science Inc. (“Sift”) uses the terms and/or logos (“Sift Trademarks”) below as active trademarks in branding its products and services. The Sift brand is an important symbol of our mission to help everyone trust the Internet. We have registered or applied for registration of these trademarks in the United States and other countries around the world.
Word Mark
Sift Logo
Glyph
FIBR Logo
Live Our Brand
Access our media kit.