Fraud Intelligence Center

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Increasing Account Takeover (ATO) Attacks Across the Sift Network

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0%

increase in average ATO attack rate across Sift network in Q2 2024 vs. Q2 2023

Industries with Highest Rise in ATO

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Marketplaces ATO increase

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E-commerce ATO increase

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0%

Ticketing ATO increase

Consumers Experience With ATO*

38% of victims had their stored payment information used to make unauthorized purchases on other websites.

38%

37% of consumers have seen offers online to participate in account fraud.

37%

33% of victims had their stored payment information used to make unauthorized purchases on the website where their account was compromised.

33%

24% of consumers have been a victim of account takeover in the past year.

24%

Top Websites and Apps Where Consumers Experienced ATO*

39% social media platforms

39%

38% subscriptions for digital streaming services

38%

35% bank or credit card account

35%

22% online shopping

22%

15% online gaming platforms

15%

Consumer Worry About the Use of AI to Commit ATO Attacks*

54% very concerned

54%

33% somewhat concerned

33%

9% a little concerned

35%

4% not concerned at all

4%

*On behalf of Sift, Researchscape International polled 1,096 adults (aged 18+) across the United States via online survey in July 2024.

Brittany Allen, Senior Trust and Safety Architect at Sift

"Account takeovers have become a major threat in 2024. With the surge of AI-generated deepfakes, widely accessible fraud tools, and bigger breaches with deeper consequences, businesses need to match fraud actors' energy. Advanced, AI-powered fraud detection is the path forward."

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Fraud's impact on customer loyalty

Percent of consumers who would abandon a brand due to fraud

76% would stop using or shipping on a site whether they have been a victim of payment fraud

Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2024.

76% would stop using or shipping on a site whether they have been a victim of payment fraud

due to account takeover

84% due to fake or misleading content

41% due to Link dispute from an unauthorized purchase made with their payment information