Fraud Intelligence Center
Introducting FIBR, the first Fraud Industry Benchmarking Resource
How does your digital risk strategy stack up against others in your industry? Compare payment fraud, fraudulent chargeback, and manual review rates against Sift benchmarks for crucial fraud insights.
Rise in Fraudulent Content and AI-fueled Scams
+0%
Increase in blocked content in Q1 2024 vs. Q1 2023 across Sift Network
0%
of fraud professionals believe their business has been targeted by AI fraud*
0%
of consumers noted an increase in spam and scams in the last year**
Top Types of AI-generated Fraud Targeting Businesses
0%
Phishing emails written with AI tools
0%
Account takeover attacks executed with or aided by AI tools
0%
Account opening attacks executed with or aided by AI tools
Brittany Allen, Senior Trust and Safety Architect at Sift
"AI is rapidly being adopted as a fraud tool, and businesses that haven't begun leveraging this technology are at a heightened risk of exploitation. Now is the time for businesses to invest in AI internally, as it's the only technology capable of countering the threats posed by AI itself."
Fraud's impact on customer loyalty
Percent of consumers who would abandon a brand due to fraud
76% would stop using or shipping on a site whether they have been a victim of payment fraud
Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2024.
76% would stop using or shipping on a site whether they have been a victim of payment fraud
76% due to account takeover
84% due to fake or misleading content
41% due to Link dispute from an unauthorized purchase made with their payment information