Fraud Intelligence Center
Introducting FIBR, the first Fraud Industry Benchmarking Resource
How does your digital risk strategy stack up against others in your industry? Compare payment fraud, fraudulent chargeback, and manual review rates against Sift benchmarks for crucial fraud insights.
Increasing Account Takeover (ATO) Attacks Across the Sift Network
0%
increase in average ATO attack rate across Sift network in Q2 2024 vs. Q2 2023
Industries with Highest Rise in ATO
0%
Marketplaces ATO increase
0%
E-commerce ATO increase
0%
Ticketing ATO increase
Brittany Allen, Senior Trust and Safety Architect at Sift
"Account takeovers have become a major threat in 2024. With the surge of AI-generated deepfakes, widely accessible fraud tools, and bigger breaches with deeper consequences, businesses need to match fraud actors' energy. Advanced, AI-powered fraud detection is the path forward."
Fraud's impact on customer loyalty
Percent of consumers who would abandon a brand due to fraud
76% would stop using or shipping on a site whether they have been a victim of payment fraud
Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2024.
76% would stop using or shipping on a site whether they have been a victim of payment fraud
80% due to account takeover
84% due to fake or misleading content
41% due to Link dispute from an unauthorized purchase made with their payment information