Smartproxy Created a Better User Experience and Reduced Customer Friction with Sift

Smartproxy’s first priority was blocking fraudulent user accounts and identifying suspicious activities while ensuring trusted customers have a smooth and frictionless experience. By selecting and implementing Sift’s AI-powered fraud solution, Smartproxy has successfully automated their account review efforts, enabling seamless user screening without interruptions or delays while keeping fraudulent activity off the platform. 

Smartproxy is able to monitor extensive customer information with Sift to ensure accurate decisions, including email addresses, domains, and fraud patterns from the Sift Global Data Network. The team employs Sift Workflows to flag customers creating multiple accounts or using VPNs to falsify their location by identifying users that are connected to others via device or email, instantly deactivating and restricting their access if they’re deemed fraudulent. Sift’s flexibility allows easy modification of workflows, adding or removing criteria, and integrating with other tools to ensure comprehensive fraud protection and smooth customer onboarding. Smartproxy also utilizes the Workflow Simulation feature to test and measure automation adjustments before implementation.

Risk Managers use Sift daily to monitor new and recently updated accounts, leveraging workflows and risk scores to approve trusted users to join the platform, block fraudsters outright, or have potentially suspicious users go through additional screenings with Onfido. Sift’s integration capabilities with the ID verification platform help the team efficiently push screenings when questionable account activity arises, streamlining the verification process. 

The team also monitors customer risk scores and performance, and when manual decisions are necessary, they report to management on the reasons behind triggered workflows, including monitoring registrations from restricted countries and detailing the outcomes of flagged customers. They report on flagged customers, watchlists, and workflow outcomes to maintain a secure user base.