Kevin Lee, VP of Digital Trust & Safety at Sift, and The Fraud Practice discuss the use of dynamic friction with account takeover risk screening, including strategies for applying this type of layered approach.
In this webinar, you’ll learn:
- Three strategies and considerations for applying dynamic friction to the login event
- The importance of communication between the ATO risk and transaction risk screening events
- Maximizing user experience for users with low-to-moderate ATO risk at login
- Understanding how to measure ATO risk exposure for your organization, and how much flexibility that allows with a dynamic approach to ATO