Balanced ATO Risk Strategies: Leveraging Dynamic Friction
Feb 13, 2023
Kevin Lee, VP of Digital Trust & Safety at Sift, and The Fraud Practice discuss the use of dynamic friction with account takeover risk screening.
In this webinar, you’ll learn:
- Three strategies and considerations for applying dynamic friction to the login event
- The importance of communication between the ATO risk and transaction risk screening events
- Maximizing user experience for users with low-to-moderate ATO risk at login
- Understanding how to measure ATO risk exposure for your organization, and how much flexibility that allows with a dynamic approach to ATO
Kevin Lee – Panelist