Apply Dynamic Friction with Authentication by Sift to optimize user experiences based on risk – and stop treating customers like criminals.

Read this one-pager to:

  • Learn why Dynamic Friction is key to eliminating customer insult in your fraud prevention strategy
  • Know how Authentication by Sift makes it easy to apply Dynamic Friction to the customer journey, rather than applying friction indiscriminately across all users
  • Understand how Sift’s global model and machine learning solutions result in unparalleled accuracy

Optimize user experiences based on risk and stop treating customers like criminals.