Are you treating your good users like criminals?
Forget the old rules. It’s time to delight your trusted users and shut down fraudsters. With Dynamic Friction, user experiences can be customized in real time — the right way.
For e-commerce leaders, protection and growth aren’t tradeoffs. Reducing fraud while delivering great user experiences is only possible by incorporating the three elements of Dynamic Friction.
Ninety-nine percent of users on your platform are legitimate. That's something that fraud teams miss out on traditionally — and where Trust & Safety comes into play.
Learn more from pioneers in Digital Trust & Safety
We analyzed billions of user actions on our global network and found that fraudsters do not limit themselves to one type of abuse. As you block one vector, they move on to the next. With Sift and Dynamic Friction, you can protect and grow every aspect of your business, and stay a step ahead of fraud.
45% of fraudsters attempt more than one type of abuse
A growing number of fraudsters are moving beyond payment fraud into account takeover and content abuse. It is critical to leverage a fraud prevention solution that protects you from multiple types of fraud.
99% of account takeover attempts are blocked by multi-factor authentication1
Fraudsters are stopped in their tracks by MFA. Protect your users while delivering delightful experiences – with Dynamic Friction.
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