Online fraud is bigger than the internet. It impacts the material world, draining billions of dollars from businesses, exposing valuable data, and disrupting the lives of everyday people. And while it’s true that consumers want convenience to replace complexity, they also rely on the brands they trust to uphold their best interests at every turn.
We’re pleased to share that Hertz, an iconic leader in the car rental industry, is now leveraging Sift’s AI-powered fraud prevention platform to enable better, safer customer experiences by stopping fraudsters in their tracks. Businesses like Hertz that operate both on and offline must navigate a particularly intricate customer journey while also combating a complex landscape of fraud threats.
The Human Impact of Digital Trust
Hertz and other organizations that prioritize customer experience have to consider the broader impact of the fraud they face. Beyond revenue impacts, fraud can undermine customer loyalty and open the door to additional threats, like account takeover (ATO). And because Hertz is unique among hybrid online/offline businesses—with each asset in their inventory of rental vehicles worth tens of thousands of dollars—defending against fraud is mission-critical at both the payment and account level.
Hertz uses Sift both to protect payment details from being improperly used and to help prevent trusted customer loyalty accounts from being compromised by fraudsters to steal cars.
Remarkably, Hertz is able to prevent payment abuse and ATO while still delivering an unmatched customer experience: customers can make reservations via the company’s website or mobile app, pick up their rental vehicles, and enjoy a smooth experience as they get on the road.
At the Intersection of AI and Customer Experience
In the first year of Hertz’s partnership with Sift, they’ve gained newfound visibility into fraud patterns and ATOs, empowering them to not only reduce theft and fraud, but also uphold their commitment to customer security and satisfaction.
“Working with Sift—both the company’s technology and the team—has enhanced how we protect our customers and our assets,” said Becca Roach, Director of Trust & Safety at Hertz. “Sift embraces our unique business challenges and works with us to adapt to the continually evolving fraud threats we face. Not only have we improved efficiency and reduced theft and fraud by partnering with Sift, but we are also able to offer a better, frictionless experience to our trusted customers.”
With Sift’s AI-powered fraud decisioning platform, Hertz can continue to grow with confidence, knowing that advanced tools are in place to help safeguard its valuable physical property as well as its customers and their accounts.
See Sift in action and discover how to #growfearlessly.