Fraud extends far beyond stealing identities and fraudulent purchases. Fake and spammy content—the most prevalent type being fake reviews—is becoming more widespread and causing concern for consumers and businesses alike. We surveyed 1000 consumers to explore their experiences and perceptions regarding fake reviews as they relate to their favorite brands, and the challenges those reviews will create for e-commerce brands.
Read this ebook to learn:
- The findings from our consumer survey on fake reviews
- How fake reviews create a risk of brand abandonment and revenue losses
- What businesses should do to remain one step ahead of this type of fraud
