The expectations of online consumers have drastically changed in recent years. Not so long ago, shipping times hovered in the 2-4 week range. Now, even 2-4 days seems like an eternity to wait. Consumers want the least amount of friction in their online experiences — from account creation to checkout and beyond.
Read this ebook to learn:
- The fundamentals of Dynamic Friction
- How to deliver custom user experiences based on risk
- Why multi-factor authentication is critical to stopping account takeover
