Opt In to Deeper Data & Unmatched Potential
Data is the common denominator shared by digital commerce leaders. It’s a business’s best defense against fraud and its greatest opportunity to grow into the future with confidence. With Sift’s AI-powered fraud platform, you’ll join 700+ brands from around the world who’ve opted in to a network built on user-level insights and risk signals shared across a global consortium of 1T annual events.*
AI-Powered Precision & Threat Protection
Fraud prevention is about more than the platform. Businesses that win build strong, flexible partnerships between people, processes, and products to strengthen security company-wide. Sift is the simple, intuitive, AI-powered fraud solution that connects tooling directly to customer trust and revenue. More than 700 leading brands rely on our platform to unlock growth and deliver seamless consumer experiences.
Scale on Your Terms
Growth doesn’t need to be traded for trust. Sift adapts as your business expands and delivers evolving strategic guidance as goals and milestones change.
Accelerate ROI with AI/ML
Analyst efficiency translates directly into revenue and returns. Lower risk, cut down manual review, and improve resolution rates with intelligent insights and recommendations.
Deepen Decisioning with User-Level Data
AI-powered fraud prevention models deliver clear, data-driven reasoning behind every decision, with identity-level signals from our global data consortium of 1T events.
Connect with Professional Peers + Experts
The Sifters customer community unites fraud practitioners with platform experts in an exclusive online space, while providing hands-on training and resources not available anywhere else.
Feature-to-Feature: Sift vs. Accertify
The fraud management space is packed with solutions that promise to push your business ahead of mutating risk. But Sift outpaces threats and competitors like Accertify with an independent AI decision engine fed by data from our entire consortium of customers.
Feature or functionality | Sift | Accertify | Why it matters for businesses |
Global consortium embedded into decision engine fueled by 1T events annually representing all Sift customers. | Yes | No | Sift customers are automatically opted-in to a global consortium. This diverse dataset, which includes content abuse and insights across our entire customer base, significantly improves decision accuracy and expands risk coverage. |
Custom ML model refreshed monthly as part of standard offering without additional fee | Yes | No | Custom models that are routinely refreshed mean our service consistently adapts to your business, leading to greater decision accuracy. |
Continuous scoring | Yes | No | Real-time score updates provide increased accuracy by continuously accounting for customer behavior throughout the session lifecycle. |
Independent AI decision engine | Yes | No | Executing AI models and rules separately and sequentially ensures that stale rules don’t impact the model. |
Dispute Management | Yes | Yes | Integrating dispute management with your payment fraud solution provides a holistic view into your fraud program performance. |
Actionable link analysis from a visualization page | Yes | No | Streamlined fraud detection helps teams easily identify and act on fraud rings with our link analysis visualization page, known as Networks. |
Managed Services | Yes | Yes | Managed services give businesses access to specialized expertise and continuous monitoring capabilities, with support for regulatory compliance, risk mitigation, and scalability. |
Sift’s publicly-accessible fraud benchmarking resource, FIBR | Yes | No | The FIBR portal showcases industry- and geo-level fraud metrics from Sift’s Global Data consortium. It provides fraud teams with trends and benchmarks they can use to inform risk strategy and operations. |
Feature or functionality
Global consortium embedded into decision engine fueled by 1T events annually representing all Sift customers.
Why it matters for businesses
Deriving real-time insights from 1T annual events—rather than billions—creates more diverse datasets that significantly improve decision accuracy, expand risk coverage, and help fine-tune global and custom ML models.
Feature or functionality
Custom ML model refreshed monthly as part of standard offering without additional fee
Why it matters for businesses
Custom models that are routinely refreshed mean our service consistently adapts to your business, leading to greater decision accuracy.
Feature or functionality
Continuous scoring
Why it matters for businesses
Real-time score updates provide increased accuracy by continuously accounting for customer behavior throughout the session lifecycle.
Feature or functionality
Independent AI decision engine
Why it matters for businesses
Executing AI models and rules separately and sequentially ensures that stale rules don’t impact the model.
Feature or functionality
Dispute Management
Why it matters for businesses
Integrating dispute management with your payment fraud solution provides a holistic view into your fraud program performance.
Feature or functionality
Actionable link analysis from a visualization page
Why it matters for businesses
Streamlined fraud detection helps teams easily identify and act on fraud rings with our link analysis visualization page, known as Networks.
Feature or functionality
Managed Services
Why it matters for businesses
Managed services give businesses access to specialized expertise and continuous monitoring capabilities, with support for regulatory compliance, risk mitigation, and scalability.
Feature or functionality
Sift’s publicly-accessible fraud benchmarking resource, FIBR
Why it matters for businesses
The FIBR portal showcases industry- and geo-level fraud metrics from Sift’s Global Data consortium. It provides fraud teams with trends and benchmarks they can use to inform risk strategy and operations.
Fight fraud like DoorDash, Hertz, and Alaska Airlines
Ready for AI-powered fraud prevention that’s certain to drive growth? Let’s talk.