Sift: The leader in Digital Trust & Safety
Imitation is the sincerest form of flattery.
What providers like Kount say competitors can’t do is exactly what Sift’s complete Digital Trust & Safety platform delivers, protecting $325B annually* across abuse types in every region and industry with intelligent automation and a global consortium of 1T annual events.
*in gross merchandise value
Sift’s Digital Trust & Safety Platform is purpose-built with growth in mind.
Scalable solution and strategy
Sift scales alongside your business and provides evolving strategic guidance.
Accelerated reviews and ROI
Intelligent automation drives analyst efficiency and protects every step of the user journey.
Fine-tuned data and decisioning
Machine learning models refine in real time based on our global data consortium of 1T events.
Feature-to-feature: Sift vs. Kount
The fraud management space is packed with solutions following the leader in Digital Trust & Safety—but Sift outpaces Kount on multiple mission-critical capabilities, like statistical decisioning and user management.
Feature or functionality | Sift | Kount | Why it matters for businesses |
| Global data consortium fueled by 1 trillion annual events | Yes | No | Deriving real-time insights from 1T annual events—rather than billions—creates more diverse datasets that significantly improve decision accuracy, expand risk coverage, and help fine-tune global and custom ML models. |
| Coverage for spam & content abuse (content fraud) | Yes | No | Real-time protection against content fraud attacks ensures you won’t outgrow the solution as your business scales—and you won’t be hit by scams and spam you can’t fight. |
| Actionable, visual link analysis | Yes | No | Analysts can identify and make individual or bulk decisions on related risky events directly from the link analysis page, rather than having to export data to analyze separately. This drives efficiency and provides transparency into connected events. |
| Straightforward, user-first decision explainability | Yes | No | Our Console is designed for frontline analysts, who need to fully understand decisioning to successfully fight fraud and service customers. Sift guides users towards explicit actions with clear, comprehensive explanations of how decisions are made—not solution-specific terminology and science that steepen the learning curve. |
| Sift-run online customer community of users and dedicated product experts | Yes | No | An exclusive customer community means that Sift users aren’t alone in the fight against fraud, with real-time access to internal product experts and peer-tested best practices. |
Feature or functionality
Global data consortium fueled by 1 trillion annual events
Why it matters for businesses
Deriving real-time insights from 1T annual events—rather than billions—creates more diverse datasets that significantly improve decision accuracy, expand risk coverage, and help fine-tune global and custom ML models.
Feature or functionality
Coverage for spam & content abuse (content fraud)
Why it matters for businesses
Real-time protection against content fraud attacks ensures you won’t outgrow the solution as your business scales—and you won’t be hit by scams and spam you can’t fight.
Feature or functionality
Actionable, visual link analysis
Why it matters for businesses
Analysts can identify and make individual or bulk decisions on related risky events directly from the link analysis page, rather than having to export data to analyze separately. This drives efficiency and provides transparency into connected events.
Feature or functionality
Straightforward, user-first decision explainability
Why it matters for businesses
Our Console is designed for frontline analysts, who need to fully understand decisioning to successfully fight fraud and service customers. Sift guides users towards explicit actions with clear, comprehensive explanations of how decisions are made—not solution-specific terminology and science that steepen the learning curve.
Feature or functionality
Sift-run online customer community of users and dedicated product experts
Why it matters for businesses
An exclusive customer community means that Sift users aren’t alone in the fight against fraud, with real-time access to internal product experts and peer-tested best practices.
See how simple it is to transition from Kount to Sift
“Unique” Kount features delivered daily by Sift
It’s hard for digital risk providers to stand out from the growing crowd of solutions, but that’s no excuse for comments about competitors’ offerings that miss the mark. What Kount says you can’t get from other providers is only the start of what Sift supports across every product, industry, and customer.
End-to-end strategy guided by in-house experts
Sift’s team of Trust & Safety Architects is the first of its kind to leverage front-line fraud expertise at scale.
Global data consortium of 1 trillion (1T) events
Our evolving digital insights from across industries and brands are diverse, detailed, and delivered in real time.
Intuitive, user-friendly Console and features
Clear dashboards, one-of-a-kind features, and customizable reports let analysts focus on actionable tasks—not admin.
Robust machine learning for custom and global models
Sift machine learning models are built for growth, using intelligent automation to accelerate risk decisioning at scale.
Coverage across nonpayment fraud and policy abuse
Payment fraud is only one of many threats to online businesses. Sift also prevents born-bad accounts, ATO, scams, and chargebacks.
Intelligent automation across the entire user journey
Benefit from full-spectrum protection across the customer journey, from account creation to checkout to chargeback.
Sift provides powerful, productized coverage of diverse payment types.
Sift’s solution has grown from a retail-focused, card payment fraud management tool for merchants into a complete fraud management solution that now covers cryptocurrency and alternative, peer-to-peer (P2P) payments. Sift has a differentiated technical roadmap, a disproportionately large user group, and above-average internal processes to ensure and maintain its solution’s customer adoption.
2023 Forrester Wave™ for Digital Fraud Management
The solution lags in user management and statistical decisioning.
Neither supervised nor unsupervised algorithm tuning are exposed. Reference customers said that rule management is above expectations, but the solution requires additional vendor-provided services in AI/ML-based decision-making.
2023 Forrester Wave™ for Digital Fraud Management
Fight fraud like DoorDash, Uphold, and Poshmark
Ready for a trust and safety solution you can truly count on? Let’s talk.
