Stop insulting your customers

Accurately measure false positives with Insult Monitor by Sift — the first and only way to reduce customer insult, maximize revenue, and grow your business.

Your customers deserve it — anything less is just insulting.

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Numbers don’t lie

Your biggest blind spot is costing you customers and cash. Recent research conducted by Sift shows how damaging false positives can be to your bottom line. More than a third of online shoppers have been falsely declined.


of insulted customers are falsely declined on their first order


Of those insulted customers go to competitors to complete their orders

You aren’t just missing out on one order, you’re potentially losing the entire lifetime value of a customer. Until now, merchants couldn’t accurately measure this hidden cost.

Explore the research

Insult Monitor — easy, effective, essential

In the past, determining a false-positive rate was seen as next to impossible. Those days are over. With Insult Monitor, you can easily and effectively eliminate your biggest blind spot, increase order acceptance, and boost revenue.

Here’s how it works.


Choose a rule to monitor and set up an experiment with ease right within the Sift Console — no developers required.


Turn insight into action and ensure seamless order experiences. Boost your acceptance rate — with one simple click.


Visualize your results in real time and monitor the experiments you are running. Finally — visibility into your true false-positive rate.

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Digital leaders are making the change to Digital Trust & Safety

While preventing fraud is a paramount concern for online businesses, it’s critical that we don’t apply the ultimate type of friction — transaction denials — for legitimate customers.

Jacqueline Hart, Head of Trust & Safety

See Insult Monitor in action

Watch the Stop Losing Good Customers: How to Intelligently Prevent Fraud and Drive More Growth webinar to see Insult Monitor in action and learn how Digital Trust & Safety is helping world-class companies align their risk and revenue decisions.