Thank you for taking the time to complete the Sift Digital Trust & Safety Assessment.

This short series of questions is designed to help you better understand the challenges you face, and how Digital Trust & Safety can be leveraged to protect and grow your business.

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In what industry do you operate?

  • Retail
  • Events/Ticketing
  • Financial Services/Tech
  • Gaming
  • Marketplace
  • Transportation
  • Travel
  • On-Demand
  • Food & Beverage
  • Content/Social Media

What are your top challenges with handling fraud?

Check all that apply

  • Payment fraud
  • Account takeovers
  • Spam and scams
  • Promo abuse
  • Return abuse
  • Friendly/first-party fraud

Do you have a dedicated trust and safety team?

  • Yes
  • No, we do not have a trust and safety or fraud prevention team
  • No, but we do have a fraud prevention team

Who does your trust and safety team report to?

  • Dedicated fraud organization
  • Customer service
  • Sales/marketing
  • Operations
  • Finance
  • Payment operations
  • Other

Who does your fraud prevention team report to?

  • Dedicated fraud organization
  • Customer service
  • Sales/marketing
  • Operations
  • Finance
  • Payment operations
  • Other

What hours does your manual review or investigations team provide fraud coverage?

  • 24/7
  • Normal business hours (e.g. Mon–Fri 9 a.m.–6 p.m.)
  • Calendar week coverage (e.g. 7 days a week)

How many tools do you currently use to fight fraud? (e.g. device fingerprinting)

  • None
  • 1–2
  • 2–4
  • 4–6
  • More than 6

What type(s) of fraud tools are you currently using to combat fraud?

Check all that apply

  • None
  • Rules engine
  • Machine learning
  • Insurance
  • Device fingerprinting
  • Email verification
  • 3-D Secure
  • Negative or positive lists
  • CAPTCHAs
  • Two-factor authentication (e.g. SMS or email verification)

What percent of your fraud prevention efforts are automated?

  • No automation
    (100% of decisions and processes are manual)
  • Minimal automation
    (75%–99% of decisions and processes are manual)
  • Some automation
    (25%–75% of decisions and processes are manual)
  • Fully automated
    (0%–25% of decisions and processes are manual)

How effective is your technology at mitigating fraud?

On a scale from 1–10

1
10
Ineffective
Somewhat effective but needs improvement
Extremely effective

How frequently do you explore updating or augmenting your existing solution?

  • Constantly
  • Quarterly
  • Annually
  • Every other year
  • After a major fraud event
  • When contracts are expiring
  • Other

Who currently provides your fraud prevention tools?

  • Third party
  • In-house and third party
  • PSP
  • Platform provider
  • Other

What fraud signals do you currently evaluate to detect abuse?

Check all that apply

  • None
  • Social media verification
  • Customer calls
  • Public record verification
  • Free maps lookup
  • Free phone number search
  • Free address lookup
  • Credit history
  • Device intelligence
  • BIN lookup
  • Manual verification provided by card brands
  • Other

Is your fraud team measured against formal KPIs?

  • Yes
  • No

Rate the importance of your business’s KPIs.

Chargeback rate

Low
Medium
High

Order acceptance rate

Low
Medium
High

False positive rate

Low
Medium
High

Friendly fraud rate

Low
Medium
High

Refund rate

Low
Medium
High

Time spent on manual review

Low
Medium
High

Account takeover rate

Low
Medium
High

You’re almost done!

Our Trust & Safety Architects are calculating the results of your assessment. Check your inbox for the results and custom recommendations based on your responses.

For more information on how Digital Trust & Safety can help you stop fraud and grow your business, visit Sift.com and request a demo.

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Thank you for submitting!

In just a few moments you will receive the results of your assessment. In the meantime, visit our resources page for more information on how Digital Trust & Safety can help protect and grow your business.