Thank you for taking the time to complete the Sift Digital Trust & Safety Assessment.
This short series of questions is designed to help you better understand the challenges you face, and how Digital Trust & Safety can be leveraged to protect and grow your business.
Get startedIn what industry do you operate?
- Retail
- Events/Ticketing
- Financial Services/Tech
- Gaming
- Marketplace
- Transportation
- Travel
- On-Demand
- Food & Beverage
- Content/Social Media
What are your top challenges with handling fraud?
Check all that apply
- Payment fraud
- Account takeovers
- Spam and scams
- Promo abuse
- Return abuse
- Friendly/first-party fraud
Do you have a dedicated trust and safety team?
- Yes
- No, we do not have a trust and safety or fraud prevention team
- No, but we do have a fraud prevention team
Who does your trust and safety team report to?
- Dedicated fraud organization
- Customer service
- Sales/marketing
- Operations
- Finance
- Payment operations
- Other
Who does your fraud prevention team report to?
- Dedicated fraud organization
- Customer service
- Sales/marketing
- Operations
- Finance
- Payment operations
- Other
What hours does your manual review or investigations team provide fraud coverage?
- 24/7
- Normal business hours (e.g. Mon–Fri 9 a.m.–6 p.m.)
- Calendar week coverage (e.g. 7 days a week)
How many tools do you currently use to fight fraud? (e.g. device fingerprinting)
- None
- 1–2
- 2–4
- 4–6
- More than 6
What type(s) of fraud tools are you currently using to combat fraud?
Check all that apply
- None
- Rules engine
- Machine learning
- Insurance
- Device fingerprinting
- Email verification
- 3-D Secure
- Negative or positive lists
- CAPTCHAs
- Two-factor authentication (e.g. SMS or email verification)
What percent of your fraud prevention efforts are automated?
- No automation(100% of decisions and processes are manual)
- Minimal automation(75%–99% of decisions and processes are manual)
- Some automation(25%–75% of decisions and processes are manual)
- Fully automated(0%–25% of decisions and processes are manual)
How effective is your technology at mitigating fraud?
On a scale from 1–10
How frequently do you explore updating or augmenting your existing solution?
- Constantly
- Quarterly
- Annually
- Every other year
- After a major fraud event
- When contracts are expiring
- Other
Who currently provides your fraud prevention tools?
- Third party
- In-house and third party
- PSP
- Platform provider
- Other
What fraud signals do you currently evaluate to detect abuse?
Check all that apply
- None
- Social media verification
- Customer calls
- Public record verification
- Free maps lookup
- Free phone number search
- Free address lookup
- Credit history
- Device intelligence
- BIN lookup
- Manual verification provided by card brands
- Other
Is your fraud team measured against formal KPIs?
- Yes
- No
