What makes fraud prevention different for digital goods?

Fraud in digital goods moves fast and scales quickly. Sift helps businesses stop abuse in real time without adding delays to instant delivery experiences.

E-Commerce Fraud Prevention
That's Easy, Effective, and Accurate

Sift fuels secure e-commerce growth through identity trust. Our AI-powered fraud decisioning platform reduces risk and secures customer loyalty with deep, identity-level insights that help businesses deliver dynamic digital experiences.

The Leader in E-Commerce Fraud Protection

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E-Commerce Leaders Grow Fearlessly with Sift

Give Customers Complete Confidence in Your Business

Shift from reactive fraud firedrills to proactive protection that delights trusted customers. Build loyalty, reduce churn, and deliver secure, low-friction experiences that users expect while supporting digital wallets, BNPL, and emerging payment methods. Get complete visibility into every transaction, confidently apply friction only when it’s necessary, and automatically adjust defenses as fraud patterns change.

95%

Of purchases will be done
online by 2040

Source: Fundera

73%

Of consumers use multiple channels to shop

Source: Fundera

Fight the Full Spectrum of Fraud with Identity-Level Context

Gain global and local perspective into data. Trillions of signals across global and industry models provide clarity into total risk exposure, giving businesses the insight they need to fight fraud faster and grow with confidence.

Pinpoint fraud with precision. Context-based decisioning leaves less room for uncertainty. Quickly surface and stop risky behaviors at the user level, closing security gaps across the entire customer journey.

Stop ATO at the source. Detect subtle behavior shifts before they become patterns with purpose-built models designed to block fraud actors in real time.

Connect the digital dots. Link behavioral signals and activities across sessions, devices, and touchpoints to detect suspicious patterns before they escalate.

Reinforce trust when it matters most. Proactive notifications and adaptive 2FA strengthen customer confidence in a business’s ability to defend their data.

Outperform Digital Commerce Industry Benchmarks

.047%

Average Chargeback Rate

1.6%

Average Manual Review Rate

1.76%

Average Fraud Block Rate

Create Deeper Customer Trust to Drive Higher Revenue

Stop wasting revenue on review. Pinpoint high-risk users in real time and apply the right level of friction. Confidently scale with adaptive protection that adjusts to changing user behaviors and fraud tactics.

Predict risk and growth with confidence. Sift delivers decisions with dimension through Identity Trust XD. Cross-dimensional context and insights sharpen decisioning accuracy, speeding up and strengthening fraud operations.

Building an internal risk engine? The Sift Score API adds critical external context to internally-built risk models. Detect global & industry threats with real-time risk scores powered by 1T annual consortium events. Build the way you want, without sacrificing access to the powerful tools in the Sift Console. Learn more.

When we started using Sift, Harry’s chargeback rate decreased by about 85%, which is great because it helps us continue to be a company that people can trust shopping with.

Kaity Reagle

Trust and Safety Senior Associate at Harry’s

RiskWatch

RiskWatch allows fraud teams to set target block rates that adapt automatically in response to real-time changes in user behavior, fraud attacks, or other dramatic shifts, while capturing additional risky events as they occur. As fluctuations subside, block rates return to pre-incident thresholds.

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Sift has enabled us to simulate automation changes in a safe environment with drill-down insights into exactly what changes drive maximum performance, empowering our team to unlock new levels of efficiency.

Kevin Clark

Fraud Manager at Pinterest

Workflow Simulation

Instantly identify and block risk at account creation with confidence using real-time AI-powered detection.

Learn More

Thanks to Sift, our team was able to save hours of work a week, allowing us to focus on core business matters. We’re highly impressed with the expertise of Sift. Through our partnership with them thousands of disputes were proactively stopped in the pre-dispute stage.

Professional Education Institute

Tap into Trend Insights and First-of-its-Kind Fraud

Discover how your digital risk strategy stacks up against industry peers. Compare your own payment fraud and account takeover (ATO) data against Sift’s benchmarks with FIBR, the first interactive resource of its kind to reveal crucial fraud insights to businesses across markets.

By accessing FIBR, we can gain insights for our industry and across the whole Sift network, maintain best practices for fraud prevention, and ensure we reduce friction for our customers.

TJ Stein

Head of Customer Experience

Fight the Full Spectrum of Fraud with Context & Confidence

Stay Zeroed-in on Moving Targets

Account takeovers have increased nearly 300% YoY alongside rising chargebacks. Protecting users in the age of AI with dynamic, identity-centric insights that help fraud teams adapt to real-time, nuanced shifts in behavior and intent.

Understand Identity Signals in Real Time and Over Time

Capture context-based identity signals across the entire customer journey, along with historical insights into user behaviors and patterns.

Fight AI-Fueled Fraud with AI-Powered Protection

Continuous behavioral analysis and proactive interventions build user trust across the entire digital experience. Interrupt attacks at every stage, including ATO, loyalty fraud, payment fraud, scams, spam, and first-party abuse.

61%

Reduction in manual reviews

Sift’s AI-powered, intelligent automation drastically reduces the need for manual reviews.

55%

Lower block rates

Fuel higher conversion rates with seamless experiences for trusted consumers.

70%

Lower dispute rates

Prevent revenue leakage by stopping malicious chargeback activity at the source.

E-Commerce Succeeds with Sift

View All Customer Stories

Having Sift is like a security blanket. It uses an incredibly large number of data points to make smart decisions on all orders. In turn, this helps keep customer information private and secure because we’re proactively catching fraudulent orders.