The C-Suite Imperative: Why Executives Must Prioritize Online Fraud Prevention as a Growth Lever

Gone are the days of fraud losses being cast as a mere write-off for enterprises. With easy access to tools that allow cybercriminals to launch scalable attacks—exacerbated by the explosion of generative AI—fraud can no longer be ignored by the C-suite. At the same time, executives have the opportunity to turn investments in fraud prevention into substantial, profitable growth.

Sift and special guests Andras Cser, Vice President and Principal Analyst at Forrester Research, and Alex Bolante, National Managing Director at Deloitte, have an insightful discussion about how executives can leverage fraud prevention as a growth driver. Some key takeaways include:

1. Understanding the Financial Impact of Fraud: Learn about the direct and indirect costs associated with fraud, including loss of revenue, increased operational costs, and damage to brand reputation.
2. Strategic Integration of Fraud Prevention: Discover how integrating fraud prevention into your customer identity strategy can enhance consumer experience, reduce churn, and drive customer acquisition and retention.
3. Future-Proofing Your Business: Explore emerging trends in fraud and the importance of staying ahead of fraudsters with advanced, AI-powered solutions.
4. Collaborative Approach to Fraud Prevention: Understand the importance of cross-functional collaboration within your organization, from IT and security teams to marketing and customer service, in building a resilient fraud prevention framework.