With every leap forward in e-commerce, fraudsters adapt just as fast, putting retailers at risk if they fall behind. Brands must stay vigilant to protect revenue while maintaining a friction-free experience that builds customer loyalty. Establishing identity trust is key to keeping transactions secure and experiences seamless. This requires the ability to recognize and welcome legitimate customers while blocking fraudsters.
Identity trust can help prevent fraud while preserving customer trust. In this webinar, industry experts explore the many red flags that appear throughout the customer journey, current risks brands should be aware of heading into the biggest shopping season, and ways to stay one step ahead with smarter fraud prevention. The discussion uncovers:
- How the fraud landscape is evolving
- Why identity trust matters
- How AI-powered intel can prevent fraud and preserve customer trust
- The exciting future of AI-powered intel
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