In today’s market, fraud prevention is no longer only about blocking suspicious activity, but also fast-tracking user experiences. However, fraud decisioning remains largely complex and imprecise—user insights are limited and fragmented, resulting in critical context about the user being missed.
This incomplete view kills decisioning confidence, slows growth, and results in high losses.
Alexander Hall, Trust and Safety Architect, and Stephanie Trinh, Senior Product Marketing Manager at Sift, share how:
- Companies are shifting away from stand-alone risk signals to context-based fraud decisioning.
- Fraud teams are leveraging prior assessments outside of their operations to gain confidence in their analysis.
- Friction strategies are being aligned with a user’s holistic story.
Watch the On-Demand Webinar
