Digital merchants face the dual challenge of ensuring security while minimising friction for customers. The introduction of Strong Customer Authentication (SCA) has made this balance even more critical, especially with the use of Transaction Risk Analysis (TRA) exemptions. But are you fully leveraging AI to optimise these exemptions and maximise transaction approvals? Watch this exclusive webinar hosted by The Paypers, where industry experts from Sift and Nestlé dive into how AI-driven solutions can revolutionise your approach to TRA exemptions.
What You’ll Learn:
- Get insights into best practices for leveraging TRA exemptions effectively for both physical and digital goods, reducing the number of transactions sent to 3DS, and lowering your overall fraud rate.
- Explore how optimising TRA exemptions not only enhances compliance but also reduces costs, decreases customer friction, and significantly improves authorisation rates.
- Learn how to stay one step ahead of fraudsters who attempt to bypass 3DS with sophisticated tools by examining real-life examples from the deep and dark web.
- Discover how AI-powered fraud decisioning enhances the precision and speed of transaction analysis and acceptance, allowing you to respond in real-time.
- Learn about Riskwatch, Sift’s patent-pending innovation that equips fraud teams with “intelligent cruise-control,” empowering them to set stable target 3DS rates to the top riskiest interactions.
Watch the On-Demand Webinar
