Q2 2020 Digital Trust & Safety Index
Aug 07, 2020
Fraudsters frequently use fake content to hijack sensitive information, which often results in irreversible brand abandonment and stunted growth. We’ve unearthed new market insights and data from our global network to help you fight emerging content abuse tactics and trends.
Read this report to learn:
- How an illicit supply chain connects content abuse to all types of fraud, and its direct influence on account takeover and payment fraud
- The pervasive problem that drives 56% of consumers to abandon brands and businesses
- Which verticals are being heavily targeted by opportunistic fraudsters in pandemic-era e-commerce
Content abuse and the Fraud Economy
Content abuse in e-commerce is sometimes thought to be less damaging than account takeover and payment fraud—but in reality, it’s a significant problem that can lead to brand abandonment, data breaches, and considerable financial loss. Trust and safety teams must arm themselves with the knowledge and strategies necessary to protect customers from spam, scams, misinformation, and other harmful content without sacrificing growth or streamlined user experiences.