Fraud is more than a product problem.
Fraud doesn’t just threaten transactions—it compromises product strategy. For Chief Product Officers, fraud impacts KPIs tied to customer adoption, retention, and experience. This guide offers actionable insights for embedding trust into the product lifecycle, safeguarding customer journeys, and enabling growth through identity-driven innovation. You’ll learn how to:
- Spot fraud’s effect on product KPIs like adoption rates, loyalty metrics, and user retention
- Design with trust in mind by integrating fraud detection into signup, login, and in-product flows
- Transform fraud prevention into a growth enabler by reducing friction and unlocking seamless customer experiences
What’s Inside
- The hidden signals of fraud that distort product usage and engagement metrics
- Examples from digital leaders on building trust-driven product roadmaps without slowing innovation
- A product-centric KPI framework to unite fraud, product, and growth teams on metrics that matter for long-term adoption and loyalty
