AI-Powered Fraud Prevention You Can Count On
Sift’s AI-powered platform delivers secure, fearless growth, protecting $325B in gross annual merchandise value across abuse types in every region and industry—fueled by intelligent risk decisioning and a global consortium of 1T annual events**.
**Sift uses the term “event” to describe user interactions with a website or mobile app. Examples of events include: account creation, account login, account updates, payment transactions, and user generated content.
Sift’s AI-Powered Platform: Purpose-Built with Growth in Mind
Scalable Solution and Strategy
Sift scales alongside your business and provides evolving strategic guidance.
Accelerated Reviews and ROI
Intelligent automation drives analyst efficiency and protects every step of the user journey.
Fine-Tuned Data and Decisioning
Machine learning models refine in real time based on our global data consortium of 1T events**.
Feature or functionality | Sift | Kount | Why it matters for businesses |
Global data consortium fueled by 1 trillion annual events | Yes | No | Deriving real-time insights from 1T annual events** creates diverse datasets that significantly improve decision accuracy, expand risk coverage, and fine-tune global and custom ML models. |
Coverage for spam & content abuse (content fraud) | Yes | No | Real-time protection against content fraud attacks ensures you won’t outgrow the solution as your business scales—and you won’t be hit by scams and spam you can’t fight. |
Actionable, visual link analysis | Yes | No | Analysts can identify and make individual or bulk decisions on related risky events directly from the link analysis page, rather than having to export data to analyze separately. This drives efficiency and provides transparency into connected events. |
Straightforward, user-first decision explainability | Yes | No | Our Console is designed for frontline analysts, who need to fully understand decisioning to successfully fight fraud and service customers. Sift guides users towards explicit actions with clear, comprehensive explanations of how decisions are made. |
Sift-run online customer community of users and dedicated product experts | Yes | No | An exclusive customer community means that Sift users aren’t alone in the fight against fraud, with real-time access to internal product experts and peer-tested best practices. |
Feature or functionality
Global data consortium fueled by 1 trillion annual events
Why it matters for businesses
Deriving real-time insights from 1T annual events** creates diverse datasets that significantly improve decision accuracy, expand risk coverage, and fine-tune global and custom ML models.
Feature or functionality
Coverage for spam & content abuse (content fraud)
Why it matters for businesses
Real-time protection against content fraud attacks ensures you won’t outgrow the solution as your business scales—and you won’t be hit by scams and spam you can’t fight.
Feature or functionality
Actionable, visual link analysis
Why it matters for businesses
Analysts can identify and make individual or bulk decisions on related risky events directly from the link analysis page, rather than having to export data to analyze separately. This drives efficiency and provides transparency into connected events.
Feature or functionality
Straightforward, user-first decision explainability
Why it matters for businesses
Our Console is designed for frontline analysts, who need to fully understand decisioning to successfully fight fraud and service customers. Sift guides users towards explicit actions with clear, comprehensive explanations of how decisions are made.
Feature or functionality
Sift-run online customer community of users and dedicated product experts
Why it matters for businesses
An exclusive customer community means that Sift users aren’t alone in the fight against fraud, with real-time access to internal product experts and peer-tested best practices.
Industry-Leading Features Delivered Daily by Sift
It’s hard for digital risk providers to stand out from the growing crowd of solutions and keep pace with evolving business needs. What Kount claims you can’t get from other providers is only the start of what Sift supports across every product, industry, and customer.
Global Data Consortium & End-to-End Strategy
Sift’s Global Data Network of 1 trillion annual events** delivers diverse digital insights from across 700+ leading brands, all supported by our team of Trust and Safety Architects. They apply hands-on product knowledge and front-line fraud expertise at scale as customers:
> Select the right Sift solutions for their business needs
> Adapt operations and strategic processes at scale
> Deepen insights and refine accuracy with total transparency into risk decisioning
> Reduce manual review, securely grow revenue, and drive higher ROI with AI-powered models that streamline ops and CX
12+ Years of Model Tuning & Exclusive Expertise
Sift machine learning models are built for growth, using intelligent automation to accelerate risk decisioning at scale. Clear dashboards, one-of-a-kind features, and customizable reports let analysts focus on stopping fraud—not admin. Our intuitive, user-first console:
> Surfaces signals and insights based on nearly thirteen years of consistent, connected, AI-powered models
> Ingests and analyzes user-level data across hundreds of leading digital businesses
> Offers an exclusive global customer community of product experts, industry partners, and front-line fraud practitioners
An Agile Platform That Goes Where You Grow
Payment fraud is only one of many threats to online businesses. Sift also protects businesses from non-payment fraud and policy abuse, born-bad accounts, ATO, scams, and chargebacks. We support digital brands with:
> Intelligent automation and full-spectrum protection across the entire user journey from account creation to checkout to chargeback
> Complete control over inputs and outcomes
> Increased decision accuracy no matter the size of your business, and tangible time-to-value in a matter of days
Sift Named a Leader in the 2023 Forrester Wave for Digital Fraud Management
Sift provides powerful, productized coverage of diverse payment types. Sift’s solution has grown from a retail-focused, card payment fraud management tool for merchants into a complete fraud management solution that now covers cryptocurrency and alternative, peer-to-peer (P2P) payments. Sift has a differentiated technical roadmap, a disproportionately large user group, and above-average internal processes to ensure and maintain its solution’s customer adoption.
The Forrester Wave™ on Sift
The solution lags in user management and statistical decisioning. Neither supervised nor unsupervised algorithm tuning are exposed. Reference customers said that rule management is above expectations, but the solution requires additional vendor-provided services in AI/ML-based decision-making.
The Forrester Wave™ on Kount
Fight fraud like DoorDash, Uphold, and Poshmark
Ready for an AI-powered fraud solution you can truly count on? Let’s talk.