Gain the Confidence to Give Players a Chance

Stop losing revenue at the front door.

Gain AI-powered insights and control to decide who, why, and when to add friction or block—on your terms.

Access instant player risk assessments, thousands of risk behaviour signals, and on-demand simulations to act confidently across more parts of the player journey.

Trusted by leading global brands in iGaming and beyond, unlock the power of unparalleled risk intelligence to fuel safe growth

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Check out what insights you may be missing

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Access New Insights

Choose from thousands of pre-built AI-powered risk signals to determine risky behavior from account creation, wager, deposit/withdrawal, responsible gambling, and more.

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Leverage Instant Assessments

Gain control across more parts of the player journey with risk instant risk assessments and actionable triggers tailored to your unique risk strategy.

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Optimize Automation

Accelerate growth by reducing the speed and burden of manual reviews with AI-powered automation and embedded case management.

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Make On-Demand Simulations & Changes

Optimize automation with live simulations of changes and implement them instantly—no need for third-party analytics or costly data analysts.

See Sift in Action

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1T

Global and iGaming-Specific Network Insights

Link connected users with Sift’s AI-powered global network using over 1 trillion events annually. Reduce false positives/negatives up to 20% by layering on Sift’s exclusive iGaming risk model that tracks the fraud patterns from leading online gambling brands.

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16k

Unique Risk Signals

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AI-Powered Risk Models

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250ms

Decisioning Performance Times

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60%

Average Reduction in Manual Reviews

Join the Winner’s Table with Online Gambling's Most Innovative Brands

Sift is trusted by 90% of the U.S. iGaming market to gain unprecedented insight into risky player behaviour.