How to Reduce Friction Without Compromising Fraud Security
About the Webinar
The Blueprint is Sift’s new how-to series for fraud leaders who want practical guidance, not theory. Each session walks through a specific problem—from org design to benchmarking and revenue alignment—with clear steps, tradeoffs, and examples from real companies.
Customers expect fast, low-friction experiences even as fraud pressure rises across signup, login, and checkout. In this session, AppSec Training CEO Jerry Hoff and Sift Trust and Safety Architect Jeremy Cannon will unpack how leading teams design flows, controls, and workflows that protect revenue without driving trusted users away.
What You’ll Learn:
How to identify where friction actually lives in your user journey—and which steps are doing real security work vs. just adding drag.
How to redesign authentication and verification flows to reduce abandonment while keeping account takeover and payment fraud in check.
How to use data from approvals, declines, chargebacks, and step-ups to tune controls over time.
How to align product, fraud, and CX teams around shared metrics so you can safely experiment, measure impact, and scale what works.
Featured speakers
Jerry Hoff
CEO, AppSec Training
Jeremy Cannon
Trust and Safety Architect, Sift
Featured speakers
Jerry Hoff
CEO, AppSec Training
Jeremy Cannon
Trust and Safety Architect, Sift