Last week, Sift revealed Identity Trust XD, an entirely new framework for fraud detection and decisioning that adds deep, cross-dimensional context to every digital interaction between a business and its users.
But innovation doesn’t stop here. Today we’re unveiling additional enhancements to the Sift Console and our AI-powered models, setting the stage for our customers’ continuous secure and fearless growth. All features discussed today are available now or will be by the end of April.
Global Identity Insights
The new tab in the Sift console provides a comprehensive, aggregated view of user digital details that are connected across the Sift Global Data Network. By reducing research and toggle time, and minimizing human error and bias, reviews get smarter, more accurate, and less manual. If an identity has multiple accounts across different platforms, Global Identity Insights will surface this data clearly and quickly so fraud teams can take immediate, appropriate action based on cross-dimensional, context-based insights.
ATO Activity Analyzer
Account takeover (ATO) remains a persistent threat to online businesses, jumping 24% year-over-year in Q2 2024. Sift’s ATO Activity Analyzer—coming in April 2025—surfaces behavioral anomalies and suspicious patterns linked to credential stuffing, brute force attacks, and unusual login attempts. Fraud and cybersecurity teams will gain immediate insights into account security threats, allowing for intervention before risk undercuts revenue.
Activity Analyzer gives your analyst team more visibility into user behavior across sessions. For example, if an account is logged into from a new device in a new country, your team can more easily see the risky pattern and quickly make a decision to require additional authentication or a password reset.
Payments Model Improvements
Fraud actors will never stop hunting for ways to evolve their tactics. Our latest updates are designed to give you deeper insights, faster decisioning, and more accurate fraud detection that beats fraudsters at their own game. All of these features are available now
- Alternative Payment Method Enhancements: Safely adopt alternative payment methods and expand into international segments with more precise payment origins and conversion rate insights for Token Cards and Cryptocurrency.
- Advanced Wager Risk Signals for iGaming: Track advanced wager behavior, including configurable min and max betting matches and deposit/withdrawal sums and velocities, down to the latest minute.
Console Enhancements & Simpler, Faster Reporting
We’ve also made more improvements to the Sift Console, focusing on simplifying workflows, speeding up reporting, and enhancing overall usability.
- Integration Health Report: See how your integrations compare to our recommended events and fields, and fine-tune connections for optimal performance.
- Self-Serve Threshold Reports & Downloads: Get deeper insights into score threshold performance on demand and download data for additional analysis and manipulation.
As fraudsters continue to adapt, so will we—delivering the tools and insights companies across industries need to protect revenue and grow fearlessly, while building a safer internet that everyone can trust.
