Marketplaces

Home
Solutions
Marketplaces

Marketplace Leaders Scale Securely with Sift

Challenge

Marketplaces Face Fraud From All Angles

Marketplaces encounter fraud from both buyer and seller accounts, making the challenge of fighting fraud even more complex. These businesses can face multiple forms of new account fraud, account takeover, payment fraud, and seller impersonation. Maintaining trust and providing streamlined, secure experiences for users is crucial to the success of any online marketplace.

22%

Increase in blocked content in Q1 2024 vs. Q1 2023 across the Sift Global Data Network

73%

Of consumers believe the brand is accountable for ATO attacks.

Secure Brand Integrity and Scale Fearlessly

Create a Better Buying and Selling Experience

Give trusted buyers and sellers an ideal journey every time they engage with streamlined experiences like one-click checkout. Deep, accurate insights automatically deliver the right levels of friction at every point in the path, from account creation to checkout.

Easily Distinguish User Nuances

Sift gives marketplaces the deep insights they need to surface and track different risk behaviors based on persona—even when those personas are the work of a single fraudster.

Seamlessly Adapt Operations During Traffic Spikes

Marketplaces grow faster when trust scales alongside demand. Ensure your fraud team can deftly handle periods of high-interaction traffic surges with on-demand scale, meeting known users with acceptance and adjusting to risk in real time.

Dare to Grow with Proactive Protection

1.3%

Secure transactions with Sift’s 1.3% average marketplace payment fraud attack rate

0.1%

Unlock conversion for trusted users and drive ATO rates as low as 0.1%

70%

Accelerate operational efficiency by automating 70% of manual review cases

Secure Marketplace Integrity with AI-Powered Fraud Solutions

Use AI-powered decisioning and automation to secure every transaction and stop fraud actors from breaking trust in your business. Sift gives marketplaces the deep insights they need to surface and track different risk behaviors based on persona—even when those personas are the work of a single fraudster.

61%

Reduction in manual reviews

Sift’s AI-powered, intelligent automation drastically reduces the need for manual reviews.

55%

Lower block rates

Fuel higher conversion rates with seamless experiences for trusted consumers.

70%

Lower dispute rates

Prevent revenue leakage by stopping malicious chargeback activity at the source.

Scale with Intelligent Automation

Leverage intelligent automation to secure trusted transactions, stop suspicious activity from corrupting customer trust, and grow consumer brand loyalty. Automate risk decisions with Sift Workflows, easily deep-dive into complex cases, and accelerate manual review with a comprehensive view into transaction and user activity and data using the intuitive, customizable Sift Console.