The Blueprint is Sift’s new how-to series for fraud leaders who want practical guidance, not theory. Each session walks through a specific problem—from org design to benchmarking and revenue alignment—with clear steps, tradeoffs, and examples from real companies.
Friction and security are often treated as a zero-sum tradeoff: add more verification steps, lose more customers. But the best fraud teams have learned to do both. In this session, we cover how to map where friction actually lives in your user journey, identify which steps are doing real security work versus just adding drag, and redesign authentication and verification flows that reduce abandonment without opening the door to account takeover or payment fraud.
Sift’s Trust and Safety Architect Jeremy Cannon and AppSec Training CEO Jerry Hoff walk through how to use data from approvals, declines, chargebacks, and step-ups to tune controls over time—and how to align product, fraud, and CX teams around shared metrics so you can safely experiment, measure impact, and scale what works.
What You’ll Learn:
- How to identify where friction actually lives in your user journey, and which steps are doing real security work vs. just adding drag.
- How to redesign authentication and verification flows to reduce abandonment while keeping account takeover and payment fraud in check.
- How to use data from approvals, declines, chargebacks, and step-ups to tune controls over time.
- How to align product, fraud, and CX teams around shared metrics so you can safely experiment, measure impact, and scale what works.
Featured speakers
Jerry Hoff, CEO, AppSec Training
Jeremy Cannon, Trust and Safety Architect, Sift
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