About the Webinar
The Blueprint is Sift’s how-to series for fraud leaders who want practical guidance, not theory. Each session walks through a specific problem, with clear steps, tradeoffs, and examples from real companies.
Most fraud programs start with payment fraud, and for good reason. It is the fastest path to measurable loss. But teams that stop there often miss account takeover, fake account creation, and promo abuse until those problems show up in support tickets, chargeback disputes, or a spike in customer complaints. By the time it is visible, it has usually been costing the business for months.
In this session, Sift Trust and Safety Architect Maria Benjamin explains how to build a fraud strategy that covers the full customer lifecycle, not just the checkout page. Hosted by AppSec Training founder Jerry Hoff, this conversation covers where blind spots typically form, how to prioritize which fraud type to tackle next, and how to make the case for expanding coverage without inflating headcount.
What You’ll Learn:
- How to identify which non-payment fraud types, including chargebacks, are quietly costing your business the most
- How to sequence fraud program expansion so you are solving the highest-impact problem first, not the loudest one
- How to build a business case for broader fraud coverage that connects to revenue, support costs, and customer trust
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