The Blueprint is Sift’s how-to series for fraud leaders who want practical guidance, not theory. Each session walks through a specific problem, from org design to benchmarking and revenue alignment, with clear steps, tradeoffs, and examples from real companies.
Fraud teams prevent loss every day, but that work rarely shows up in the conversations where growth decisions get made. When budget cycles, product roadmaps, and go-to-market priorities are set, fraud is often absent from the room. Not because the function does not matter, but because the metrics fraud teams track do not translate cleanly into the language executives use to evaluate performance and allocate resources.
In this session our host, AppSec Training CEO Jerry Hoff, will be joined by Sift Field CTO Kevin Lee as well as Sift’s newest Trust & Safety Architect Jacob Sanchez. They’ll walk through how fraud leaders can reframe their work in terms that resonate with finance, product, and executive stakeholders. The goal is not to spin results. It is to build the reporting habits, relationships, and business cases that earn fraud a regular seat in strategic conversations.
Featured speakers
- Jerry Hoff (CEO AppSecTrainin)
- Kevin Lee (Field CTO, Sift)
- Jacob Sanchez (Trust & Safety Architect, Sift)
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