Stop Losing Good Customers: How to Intelligently Prevent Fraud and Drive More Growth

Overly-cautious fraud detection often leads to false positives, meaning you’re turning away good customers and prospective life-long advocates of your brand. But knowing how many customers – and how much it’s impacting your growth – can be an expensive guessing game if you don’t know your Customer Insult Rate. Knowing your Customer Insult Rate is the first step in reducing its impact on your business while also enhancing your customers’ experiences.