Dynamic Friction
Oct 22, 2019
Your users want the least amount of friction in their online experiences. Dynamic Friction reduces friction for trusted users while protecting against fraud.
Read this ebook to learn:
- The fundamentals of Dynamic Friction
- How to deliver custom user experiences based on risk
- Why multi-factor authentication is critical to stopping account takeover
Delivering the right experiences at the right time
The expectations of online consumers have drastically changed in recent years. Not so long ago, shipping times hovered in the 2-4 week range. Now, even 2-4 days seems like an eternity to wait. Consumers want the least amount of friction in their online experiences — from account creation to checkout and beyond.