Fraud is becoming harder to evaluate in isolation. Attacks are more connected, risk is shifting across industries and payment methods, and customer retention increasingly depends on how businesses detect, communicate, and resolve fraud incidents.
At the same time, digital activity is growing. Transaction volume across the Sift Global Data Network increased 15.2% from Q1 2025 to Q1 2026, expanding both revenue opportunity and the attack surface for coordinated fraud. While global ATO and payment fraud benchmarks improved year over year, those averages can still hide concentrated risk across specific segments, payment types, and user clusters.
For fraud teams, the mandate is changing. Protecting growth requires earlier detection of connected attacks, more precise controls by payment method and customer value, smarter use of friction, and faster incident response. The strongest teams will be those that connect identity, payment, behavior, device, and outcome data into decisions that protect both revenue and trust.










