How does an online classifieds platform compete against industry giant Craigslist? By truly knowing its market and becoming a trusted resource. When KSL.com, a Utah-based news website, opened its Marketplace, they found that users were quick to embrace this local platform as their own. With 235 million page views per month, business was booming. However, as the Marketplace’s popularity grew, so did its fraud problem.
KSL tried various fraud solutions, but Sift Science was the only one that was accurate, cost-effective, and efficient. With our machine learning-based solution, they were able to reduce the time spent on managing fraud by 80%.
Want to learn more about KSL’s favorite features? Check out our new KSL case study!