E-commerce leaders
Sift looked at 1,000 of the largest e-commerce companies to see what drives their growth. Across organizations of all sizes, leaders had something in common — they're practicing Digital Trust & Safety.
Leaders
Achieve best-in-class growth by aligning risk and revenue
Contenders
Prioritize user experience but lack systems to unlock hypergrowth
Stagnators
Maintain status quo — slow to adopt new mindset and technology
*Data source: Internet Retailer 2019 Top 1000 Database
- 200%
- 180%
- 160%
- 140%
- 120%
- 100%
- 80%
- 60%
- 40%
- 20%
- 0%
- $0
- $1B
- $10B
- $100B
Legacy fraud prevention kills growth
Businesses throw money at their fraud, with no ROI
Protect
Existing tools block good users
Grow
Digital Trust & Safety
Grow securely and win market share with Digital Trust & Safety. Seize new revenue opportunities and increase customer satisfaction, without risk. Learn how leading companies are balancing fraud prevention and customer experience.
Increase conversions
Boost brand loyalty
Launch new products
Expand globally








Payment fraud
Fake accounts
Compromised accounts
Spam and scams
Join the leader in Digital Trust & Safety
Gain competitive advantage from our technology, community, and partnerships. More than 34,000 sites and apps – from digital disruptors to Fortune 500 companies — partner with Sift.
Grow revenue safely and securely
Your customers want a frictionless experience without the risk of fraud and abuse. Many businesses look at this problem as a balancing act between customer satisfaction and fraud prevention. With Digital Trust & Safety, you no longer have to choose – you can protect and delight your customers.
The Digital Trust & Safety opportunity
The same three factors that power business growth online also increase the risk and impact of fraud. The greater your opportunity, the greater the risk.
Velocity
Instant fulfillment provides a great experience but increases risk
Volume
High order volume drives revenue but increases operational costs
Value
Expensive items attract valuable consumers but also fraudsters
Digital Trust & Safety is the key to turning the tables in your favor. With this approach, you can reduce fraud and manual review while driving revenue and better user experiences.
Build your Digital Trust & Safety Profile to understand how to unlock growth without risk.
INDUSTRY PROFILES
INDUSTRY | VELOCITY | VOLUME | VALUE |
---|---|---|---|
On Demand | High | High | Low |
Quick Service Restaurants | High | High | Low |
Retail | Medium | High | Medium |
Travel | Medium | Medium | High |
Automotive | Low | Low | High |
Digital Trust & Safety Assessment
Ready to put an end to fraud and fuel growth? Take our Digital Trust & Safety Assessment and receive custom recommendations from our team of experts with decades of fraud-fighting experience at companies like Facebook, Square, and Google.
Take assessmentDigital leaders are making the change to Digital Trust & Safety
Patreon is aligning risk and revenue to drive growth, provide the best customer experiences, and stay at the top of their industries.
“It’s extremely important to be correct about who is fraudulent.”
Patreon relies on Sift to ensure creators get paid – and fraudsters are kept off the platform.
Watch the videoDrive more revenue with Digital Trust & Safety
Over 34,000 sites and apps trust Sift to deliver outstanding customer experiences, while preventing fraud and abuse.
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