Your fraud model only knows what it’s seen. A brand-new signup is a blank slate. So is a returning customer who shows up through a new channel, like a new app, market, or payment method, where you have no history on them. That’s not because your model is wrong. It’s because it’s only ever had access to your own transaction history.
Sift has spent years closing that gap for analysts. Through the Sift Console, they get a fuller picture of every identity across a Global Data Network of more than 1 trillion annual events. But that context has stayed behind a screen, available one lookup at a time. I think the model matters less than what surrounds it: the workflow, the decisioning, and the governance. Global Profile API is built for teams that own those layers themselves.
Bring network context into your own code
Global Profile API is a read-only API that returns the same aggregated identity signals our analysts already rely on. That includes chargeback history, order and transaction outcomes, identity age, and cross-network links.
Here’s how it works. Your system sends a request with a Sift user ID, or an email and a phone number. Sift resolves the identity and returns a structured response right away, so your risk engine, rules system, or decision workflow can use it immediately. There’s no console lookup and no waiting on a human in the loop.
You also stay in control of what comes back. You can ask for global data only or include your own, and you can filter by industry. The response contains aggregated statistics, not raw personal data, addresses, or third-party identifiers.
Catch first-party fraud before it costs you
First-party fraud is among the hardest kinds to catch, because it doesn’t look like fraud on the surface. It’s the repeat customer who disputes a legitimate charge, or the trusted account that suddenly shows one unusual pattern. In cases like these, history matters more than any single transaction can show.
Global Profile API hands your system that history at the moment it makes a decision. A trusted customer moves through with less friction, and a risky pattern gets caught before it becomes a chargeback.
Operate it your way, no console required
It doesn’t matter whether your team runs a homegrown machine learning model or a simpler rules engine. Global Profile API can work standalone, with no existing Sift product and no Events API integration required.
It’s available as an add-on for current Sift customers who want to extend their own logic. It’s also a standalone entry point for teams evaluating Sift’s network data for the first time. Either way, you’re not changing how you operate. You’re adding one more signal to the systems you already run.
More context, applied faster
Better decisions come from more context, applied faster, not from a single model working in isolation. That’s the principle behind everything we deliver. Global Profile API extends that context to teams building and running their own systems. So the choice isn’t Console or nothing. It’s Sift’s network intelligence, wherever your workflow already lives.
See what your model has been missing
Global Profile API is ready for teams running their own risk engine. If you’d like a first look, book time with our team to talk through fit and timing.
