Secure more transactions with pinpoint accuracy and dynamic friction, retaining loyal customers in real time.
Stop Fraud Fast.
Grow Revenue Faster.
Discover how hundreds of global brands use Sift to secure the customer journey and create revenue from risk.
How Alaska Airlines Builds Trust with Every Decision
Identity Trust XD is changing how businesses make fraud decisions—faster, smarter, and with greater confidence.
Protecting 700+ Global Brands
Fuel Fearless Growth at Scale
Winning fraud teams unlock more revenue while cutting risk.
Top-performing teams grow revenue faster with Sift’s award-winning fraud prevention platform.
Powered by a global data network of ~1T annual events representing 700+ global brands, Sift instantly exposes threats like account takeover, payment fraud, and first-party abuse to deliver precise, split-second decisioning accuracy at scale.
Industry leaders like Poshmark, Swan Bitcoin, Harry’s, and Patreon rely on Sift to protect customers, preserve millions of dollars in revenue, and turn fraud prevention into a measurable growth advantage.
1T+
Annual events
1.6B
Authentic digital citizens
$4.2M*
*In median losses prevented annually per customer
The Sift Difference
Drive Growth Through Enhanced Customer Experiences
With Sift, we can offer a smooth, secure experience for our community, building trust without slowing down our growth.
Mike Wilkins
VP, Trust & Safety
Stop Fraud and Build Trust in Milliseconds
Safeguard revenue by preventing fraud with instant detection and risk decisioning at every stage of the digital user journey.
When we started using Sift, Harry’s chargeback rate decreased by about 85%, which is great because it helps us continue to be a company that people can trust shopping with.
Kaity Reagle
Trust and Safety Senior Associate
Stay Lean While Scaling Fraud Operations
Leverage AI-powered automation and powerful rulesets to scale fraud prevention even with the most agile resources and teams.
Sift couldn’t be easier to use, and the automation has helped me immensely as a team of one.
Susannah Page-Katz
Trust and Safety Manager
Sift Named a Leader in the Forrester Wave™ for Digital Fraud Management
read the report
Deliver Trust Across the Consumer Journey
Signup
Login
Account Activity
Transaction
Post-transaction
The Leader in Fraud Prevention
What’s New at Sift
Dare to grow differently.
Stop fraud losses fast, create exceptional user experiences, and scale securely with Sift’s tried-and-trusted platform.