Growth without risk

Sift studied the growth drivers of 1,000 large e-commerce companies. The forward-thinking organizations all have something in common that powers their hypergrowth — they rely on Digital Trust & Safety.

  • Leaders

    Achieve best-in-class growth by aligning risk and revenue

  • Contenders

    Prioritize user experience but lack systems to unlock hypergrowth

  • Stragglers

    Maintain status quo — slow to adopt new mindset and technology

Learn more from pioneers in Digital Trust & Safety

*Data source: Internet Retailer 2019 Top 1000 Database – North American e-commerce companies in 2018

  1. 200%
  2. 180%
  3. 160%
  4. 140%
  5. 120%
  6. 100%
  7. 80%
  8. 60%
  9. 40%
  10. 20%
  11. 0%
  1. $0
  2. $1B
  3. $10B
  4. $100B
2018 Sales: $258M CAGR: 195% 2018 Sales: $1.4B CAGR: 143% 2018 Sales: $1.2B CAGR: 90% 2018 Sales: $6.8B CAGR: 54% 2018 Sales: $137B CAGR: 39% 2018 Sales: $233B CAGR: 22% 2018 Sales: $514B CAGR: 26% 2018 Sales: $5.6B CAGR: 102%

Every user interaction, protected by Digital Trust & Safety

Every step of the user journey brings an opportunity to increase your conversion rates, create a great customer experience, and turn trusted users into lifetime customers.

But the greater your opportunity to engage, the greater the risk to your business.

Every step is a chance for criminals to benefit. Fake accounts can be created. Credentials can be compromised. Stolen credit cards result in payment fraud. Brand reputation is damaged by spam and scams.

Sift protects against all types of online fraud and abuse so you can focus on growing your business safely and securely.

Learn how Sift can support you

Legacy fraud prevention kills growth

Businesses throw money at their fraud, with no ROI


are spending more
see fraud rising

Existing tools block good users


want a frictionless experience
are hindered by fraud prevention

What if you could grow revenue without risk? You can.

Watch the video

Digital Trust & Safety

Grow securely and win market share with Digital Trust & Safety. Seize new revenue opportunities and increase customer satisfaction, without risk. Learn how leading companies are balancing fraud prevention and customer experience.

Increase conversions

Boost brand loyalty

Launch new products

Expand globally


Payment fraud

Fake accounts

Compromised accounts

Spam and scams

Join the leader in Digital Trust & Safety

Gain competitive advantage from our technology, community, and partnerships. More than 34,000 sites and apps – from digital disruptors to Fortune 500 companies — partner with Sift.

Learn more about the Sift way

Unrivaled accuracy

Pioneers of machine learning for fraud prevention, our scalable and sophisticated solution is the only one that updates risk scores in real time.


Strength in numbers

Our global network of fraud fighters brings new insights to every Sift customer, at every moment, with every user interaction.


Customers first

We partner with our customers at every step of their journey to serve their unique needs and forge trusted, long-term relationships.


Grow revenue safely and securely

Your customers want a frictionless experience without the risk of fraud and abuse. Many businesses look at this problem as a balancing act between customer satisfaction and fraud prevention. With Digital Trust & Safety, you no longer have to choose – you can protect and delight your customers.

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Digital leaders are making the change to Digital Trust & Safety

Patreon and LinkedIn are aligning risk and revenue to drive growth, provide the best customer experiences, and stay at the top of their industries. Learn the role that Digital Trust & Safety plays in their businesses, how they’re managing the shift away from traditional fraud prevention solutions, and how they remain proactive in the fight against fraud.

Jacqueline Hart

Head of Trust & Safety

“It’s extremely important to be correct about who is fraudulent.”

Patreon relies on Sift to ensure creators get paid – and fraudsters are kept off the platform.

Watch the video

Drive more revenue with Digital Trust & Safety

Over 34,000 sites and apps trust Sift to deliver outstanding customer experiences, while preventing fraud and abuse.


What is Fraud Prevention?

Fraud can affect every aspect of our lives: it pulls on our resources, decreases our revenue, and raises the costs of various goods we use. Cybersecurity and fraud prevention should be the strongest point of defense for every modern company.

Incorporating fraud prevention solutions in your business operations will allow you to run your company and focus on growing revenue safely. By using advanced technologies such as AI and machine learning, modern fraud prevention systems like Sift stop cybercriminals from stealing important business and personal information.

Fraud History

In the past, fraud detection wasn't as detail-oriented, automated, and sophisticated as it is today. Not so long ago, store clerks used to make phone calls to get credit card purchase authorization.

In the early 1990s, the biggest fraud challenge was the rapid rise of payment fraud via counterfeit transactions.

Organizations used a fragmented approach to solving the problem, using rudimentary analytics and strict business rules to spot anomalies and create alerts. However, there was no automation, and they couldn’t easily cross-reference data, so monitoring events in real time was impossible.

Sadly, many companies still use the old ways and try to fight fraud. Modern fraud solutions, especially Digital Trust & Safety, balance risk and revenue. Unlike cutting-edge online fraud prevention tools, old-school protection doesn’t prioritize growth. Instead, it only focuses on loss prevention.

A modern fraud prevention solution uses sophisticated technology and complex analysis not only to spot fraudulent transactions but also to prevent future ones from happening and to unlock revenue growth.

Modern-Day Digital Fraud Prevention

Professional cybercriminals and amateur “basement guys” are getting harder to prevent, understand, and detect.

In today's world, fraud prevention takes a proactive approach to match activities with data points using advanced technologies to find abnormalities. Fraudsters keep developing tactics that are getting more and more sophisticated, and you need a modern-day solution to stay on top of their ever-changing attack tactics.

As one of the top fraud prevention companies, here at Sift we use cutting-edge technology that gives us the ability to learn from complex data patterns. Detecting network relationships and understanding industry patterns gives our analysts a holistic view of the overall activity of cybercriminals and fraudsters.

A single integrated solution can prevent all types of online fraud. Through machine learning, it allows you to stop fraudsters with undeniable accuracy, and automatically protect your customers. A sophisticated fraud prevention tool, such as our Sift Digital Trust & Safety Suite, will allow you to streamline operations, automate various actions, and get detailed insight into your business.

It allows you to expand your business by helping you learn about your trusted users and accept new orders with confidence.

Who Needs Digital Fraud Prevention

Many businesses and governments use various technologies to prevent the consequences of fraud. Companies from various industries are using our fraud prevention system and experiencing remarkable benefits.


Various banking institutions face fraud through customer account takeover, synthetic identities, the hijacking of digital authentication and payments, and various other crimes. We help online banks and similar institutions detect fraudulent transactions proactively by taking action in real-time.


Cyber-crimes against financial institutions are increasing rapidly. The typical financial company loses an average of five percent revenue per year to fraud. We help companies from the financial services industry grow their businesses and stop losing profits.


Our all-in-one e-commerce fraud prevention solution helps e-commerce companies reduce chargeback overheads while streamlining transactions for legitimate users. Using our e-commerce fraud prevention tools, we help lower friendly fraud costs and chargeback rates, but also reduce gift card and coupon abuse, and promote secure login authentication.

How Digital Fraud Prevention Works

Fraud detection is a continuous process. There is no ending point to this ongoing cycle: it involves constant detection, monitoring, analysis, case management, and strategy implementation.

Our experts and technologies focus on continually learning from fraud incidents to improve future detection and monitoring processes.

Technologies like machine learning and artificial intelligence are becoming prevalent, and whether your goal is fraud detection, security, or compliance, you will benefit from our modern digital fraud prevention program. The new generation of technologies we use is automating manual processes, combining our global data set with real-time analysis to detect existing threats and prevent future ones.

Our Content Integrity solution helps proactively block fake content, including scams, and spam that may hurt the integrity of your brand and business.

We use machine learning to provide actionable insights to our customers. Machine learning algorithms learn from past data to identify suspicious patterns for an analyst to check and possibly flag. Our all-in-one suite allows you to optimize your growth by safeguarding all user interactions. We use an ensemble of machine learning models with the highest accuracy in the industry to help our clients fight fraud all over the world.

Contact us today to schedule an expert consultation and experience the remarkable benefits of using the knowledge of over 34,000 sites and apps using our solution.