Fraud Intelligence Center
Introducting FIBR, the first Fraud Industry Benchmarking Resource
How does your digital risk strategy stack up against others in your industry? Compare payment fraud, fraudulent chargeback, and manual review rates against Sift benchmarks for crucial fraud insights.
Industries with the Highest Increases in Payment Fraud
Attempted payment fraud across the Sift network in 2023 vs. 2022
Entire Sift Network
↑0%
iGaming
↑0%
Ticketing
↑0%
Food Ordering & Delivery
↑0%
Retail
↑0%
Online Travel & Lodging
↑0%
Top Fraud Attack Rate by Payment Method
Gift Card
14%
Prepaid Card
5%
Debit Card
3%
Digital Wallet
2.6%
Electronic Fund Transfer
2%
Credit Card
1.9%
Rebecca Alter, Trust and Safety Architect at Sift
"We’ve found that younger generations, particularly Gen Z, are not only more susceptible to fraud, but are also participating in fraudulent activities at a higher rate. Gen Z’s unique consumer behavior, driven by a preference for experiences over physical goods, along with increasing fraud, creates a complex environment for businesses to navigate."
Fraud’s impact on customer loyalty
Percent of consumers who would abandon a brand due to fraud
76% would stop using or shipping on a site whether they have been a victim of payment fraud
Data represents responses to multiple surveys of U.S. adults conducted by Sift between 2020–2024.
76% would stop using or shipping on a site whether they have been a victim of payment fraud
76% due to account takeover
84% due to fake or misleading content
41% due to Link dispute from an unauthorized purchase made with their payment information